eMarketer research helps marketers answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them. By gathering data from thousands of sources and putting it into context, eMarketer provides the world's top brands, agencies and media companies with the most complete view of digital marketing available. Every report openly references studies and interviews that are handpicked from more than 4,000 research sources. Content is provided in the format of analyst reports, charts, articles, interviews/case studies, PowerPoint presentations, comparative estimates, forecasts, webinars and more. High level topics include: Advertising & Marketing, B2B, Consumers & eCommerce, Demographics, Email, Media Usage, Mobile, Search, Social Media and Video. These topics cut across all industries and geographies.

Remote users must use the GlobalProtect VPN for access. VPN information for remote users. SRDS provides a number of different advertising sources covering: television, radio, newspapers,and consumer and business publications.

Remote users must use the GlobalProtect VPN for access. Vivvix (formerly known as AdSpender / Ad$pender / Advertising Insights) is an online tool for understanding competitive multimedia strategies. It allows users to quickly access spend and media mix trends, analyze competitor’s brand investment, and evaluate creative messaging. It offers detailed analysis of campaign performance, and access to automated key narrative insights and competitor performance benchmarking for identifying business opportunities. Limited to 6 concurrent users.VPN information for remote users.

Provides access to two products. Mintel Academic publishes 600 market research reports each year for the U.S. and European consumer markets. Reports analyze market drivers, trends, market forecasts, market segmentations, demographics, and consumer attitudes and purchasing behaviors. The Trends module in Mintel Academic tracks cutting edge trends and shifts in consumer behavior. Mintel Market Sizes provides market size, market share and segmentation data for global consumer packaged goods industries. No walk-ins allowed.

IBISWorld provides over 700 full-text industry reports, 700 US industry risk rating reports, and information on over 8000 Publicly Traded US Companies as well as hundreds of economic and demographic profiles. Subscription includes access to the US Industry State Reports module.

Passport GMID provides business intelligence on industries, countries, and consumers. Content includes: international demographic, macro-economic, and marketing data; industry statistics; statistics on brand and company rankings; comment on emerging industry, country, and consumer trends; consumer lifestyle statistics, future demographic reports.

Limited to 3 concurrent users. SimplyAnalytics enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic data (ie. census, consumer expenditure data) including estimates and projections, business data from D&B and the County Business Patterns Survey (CBP) and marketing data from EASI/MRI and Claritas PRIZM segments. SimplyAnlytics turns complex data into valuable information that is easily accessed through an innovative and user-friendly interface. Data is available at the State, Congressional District, County, City, ZIP Code, Census Tract and Block Group level in addition to custom trade area and can be exported as images, shapefiles or in tabular formats. Authorized PSU users must "Sign in as a guest" if they do not wish to register for a personal account. Personal accounts save your preferences, reports, and maps.

Provides data on over 100 million privately held companies.

* Information on over 20,000 ad agencies and 120,000 campaigns of all types* Over 1,000 new ads added each week* Downloads available for classroom use and assignments

PressReader provides a global perspective on the World's events and news and is the most convenient and complete way to read all your favorite newspapers on one site. Users will gain access to newspapers from within the library, from home and around the world on the day they are published. Researchers will find convenient searching, a traditional 2-page newspaper view, table of contents, article jumps (linking article sections) and easy to read text views. PressDisplay can also provide translations into ten major foreign languages.