Marketing intelligence database. Contains proprietary consumer research and in-depth marketing reports.
Provides access to two products. Mintel Academic publishes 600 market research reports each year for the U.S. and European consumer markets. Reports analyze market drivers, trends, market forecasts, market segmentations, demographics, and consumer attitudes and purchasing behaviors. The Trends module in Mintel Academic tracks cutting edge trends and shifts in consumer behavior. Mintel Market Sizes provides market size, market share and segmentation data for global consumer packaged goods industries. No walk-ins allowed.
Create your own custom reports using Simmons Insights data from the National Consumer Study (NCS), an annual survey of U.S. consumers' buying and media habits.
Simmons Insights contains data from the National Consumer Study (NCS), an annual survey of U.S. consumers' buying and media habits. Most recent data available is 3 years old. Users may create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. Data comes from the Simmons NCS, which is sent out to samples of the U.S. population several times a year. Studies include Simmons Kids, Simmons Teens, and Simmons Connect, which also includes the National Hispanic Consumer Study (NHCS) incorporating the same data as the NCS but asks additional questions of Hispanics. Access is limited to 24 simultaneous users. Please LOG OUT after use.
A custom mapping platform with over 15,000 indicators related to consumer lifestyles.
PolicyMap (www.policymap.com) is an online mapping application created by The Reinvestment Fund and contains over 15,000 indicators related to housing, education, mortgage originations, jobs and more. It’s fast, efficient and captures data in visually powerful ways through custom maps, tables and reports.
provides access to data about the United States, Puerto Rico, and the Island Areas. It contains data from a broad range of surveys and censuses from the United States.
Create professional quality thematic maps and reports using extensive demographic, business and marketing data. Special Access Notes: Only 5 concurrent users.
Limited to 3 concurrent users. SimplyAnalytics enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic data (ie. census, consumer expenditure data) including estimates and projections, business data from D&B and the County Business Patterns Survey (CBP) and marketing data from EASI/MRI and Claritas PRIZM segments. SimplyAnlytics turns complex data into valuable information that is easily accessed through an innovative and user-friendly interface. Data is available at the State, Congressional District, County, City, ZIP Code, Census Tract and Block Group level in addition to custom trade area and can be exported as images, shapefiles or in tabular formats. Authorized PSU users must "Sign in as a guest" if they do not wish to register for a personal account. Personal accounts save your preferences, reports, and maps.
Proprietary marketing database with coverage of social media advertising. In-depth user demographic statistics.
eMarketer research helps marketers answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them. By gathering data from thousands of sources and putting it into context, eMarketer provides the world's top brands, agencies and media companies with the most complete view of digital marketing available. Every report openly references studies and interviews that are handpicked from more than 4,000 research sources. Content is provided in the format of analyst reports, charts, articles, interviews/case studies, PowerPoint presentations, comparative estimates, forecasts, webinars and more. High level topics include: Advertising & Marketing, B2B, Consumers & eCommerce, Demographics, Email, Media Usage, Mobile, Search, Social Media and Video. These topics cut across all industries and geographies.
