What if I can't find a SWOT report for my company?

Using resources like articles and reports from Business Source Premier, ABI/Inform, Mintel, and others, you can construct your own SWOT report based on your analysis of what you've read. This might include articles about your company or about the industry overall. You can also use SWOT reports about competitors -- some information there may be more general to all companies operating within your industry, or you can spin another company's strengths and weaknesses as opportunities for your company as well.

IBISWorld should have an industry report that provides significant information about the operating conditions for your company and others like it, even if your company is not mentioned by name. Each IBISWorld report contains an industry-level SWOT analysis that should provide helpful information for building your own SWOT report. 

MarketLine SWOT reports are a STARTING point, not a finish line.