Library Guides: MGMT 365: Social Entrepreneurship: Spring 2021: Artisan crafts

Country Context: Information on Peru

Business Source Premier This link opens in a new window
Search for trade publication, magazine, and newspaper articles on artisan crafts, fair trade, and other related topics
An essential article database for business research providing the full text for more than 2,000 periodicals, including about 1,000 scholarly journals. Covers virtually all disciplines in business and economics, including: accounting, economics, econometrics, finance, marketing, management, MIS, QMM and supply chain management.

Some suggested searches:

artisan AND (crafts OR handicrafts)
"fair trade" AND (crafts OR handicrafts)
(crafts OR handicrafts) AND (ornaments OR baskets OR belts OR bags) - or edit this search with different types of products
"Ten Thousand Villages" or names of similar stores
ecommerce AND (crafts OR handicrafts) - or edit this search with other terms such as retail or wholesale
Try adding AND Peru to the end of any of the above searches

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Mintel This link opens in a new window
Market research reports analyzing market drivers, trends, market forecasts, market segmentations, demographics, and consumer attitudes and purchasing behaviors. Click on Mintel Reports when you enter the database
Provides access to two products. Mintel Academic publishes 600 market research reports each year for the U.S. and European consumer markets. Reports analyze market drivers, trends, market forecasts, market segmentations, demographics, and consumer attitudes and purchasing behaviors. The Trends module in Mintel Academic tracks cutting edge trends and shifts in consumer behavior. Mintel Market Sizes provides market size, market share and segmentation data for global consumer packaged goods industries. No walk-ins allowed.

Some suggested searches:

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Try looking at The Arts and Crafts Consumer - US - February 2020 as a report on an adjacent market. Look for reports on other markets that could inform your research
Search for Market to to find reports on consumer behavior and attitudes of specific groups such as parents, Millennials, middle Americans, and seniors
Hover over Region to limit results to just the US or another region

eMarketer This link opens in a new window
Data on digital marketing, including on topics related to ecommerce
eMarketer research helps marketers answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them. By gathering data from thousands of sources and putting it into context, eMarketer provides the world's top brands, agencies and media companies with the most complete view of digital marketing available. Every report openly references studies and interviews that are handpicked from more than 4,000 research sources. Content is provided in the format of analyst reports, charts, articles, interviews/case studies, PowerPoint presentations, comparative estimates, forecasts, webinars and more. High level topics include: Advertising & Marketing, B2B, Consumers & eCommerce, Demographics, Email, Media Usage, Mobile, Search, Social Media and Video. These topics cut across all industries and geographies.