Library Guides: MKTG 301: Principles of Marketing Berks: Find ECONOMIC/ TECHNOLOGICAL/ POLITICAL/ SOCIAL Information

Find Economic / Technological / Political / Social Information

Sample Economic Questions:

What is the median household income of your zip code (and surroundings)?

How much do consumers in your restaurant's zip code spend (household average) on food away from home?

See SimplyMap

Sample Technology Questions:

What new technologies are being used in restaurants?

What are the advantages and costs of these technologies?

Search for articles in ABI/Inform and/or Business Source Premier

Sample Social or Political Questions:

Is your restaurant using social media effectively and ethically?

See the restaurant's web site
Look for articles on effective social media use by restaurants in ABI/Inform, Business Source Premier, or the National Restaurant Association.

Is there relevant legislation that restaurants need to be aware of?

Look for information on legislation and restaurants in ABI/Inform, Business Source Premier, or the National Restaurant Association.

Business Source Premier This link opens in a new window
Essential article database for business research
An essential article database for business research providing the full text for more than 2,000 periodicals, including about 1,000 scholarly journals. Covers virtually all disciplines in business and economics, including: accounting, economics, econometrics, finance, marketing, management, MIS, QMM and supply chain management.
SimplyAnalytics This link opens in a new window
Create professional quality thematic maps and reports using extensive demographic, business and marketing data.
**You will need to create your personal workspace with your email and a (new) password.
**Use Firefox or Chrome, as Internet Explorer is not friendly to this database.
Limited to 3 concurrent users. SimplyAnalytics enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic data (ie. census, consumer expenditure data) including estimates and projections, business data from D&B and the County Business Patterns Survey (CBP) and marketing data from EASI/MRI and Claritas PRIZM segments. SimplyAnlytics turns complex data into valuable information that is easily accessed through an innovative and user-friendly interface. Data is available at the State, Congressional District, County, City, ZIP Code, Census Tract and Block Group level in addition to custom trade area and can be exported as images, shapefiles or in tabular formats. Authorized PSU users must "Sign in as a guest" if they do not wish to register for a personal account. Personal accounts save your preferences, reports, and maps.

National Restaurant Association
"The National Restaurant Association (NRA) is the largest foodservice trade association in the world [by membership]—supporting over 500,000 restaurant businesses."