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MKTG 301: Principles of Marketing Berks

Find and cite selected secondary marketing research resources. Leung

Find Economic / Technological / Political / Social Information

Sample Economic Questions:

What is the median household income of your zip code (and surroundings)?

How much do consumers in your restaurant's zip code spend (household average) on food away from home?

  • See SimplyMap

Sample Technology Questions:

What new technologies are being used in restaurants?

What are the advantages and costs of these technologies?

  • Search for articles in ABI/Inform and/or Business Source Premier

Sample Social or Political Questions:

Is your restaurant using social media effectively and ethically?

  • See the restaurant's web site
  • Look for articles on effective social media use by restaurants in ABI/Inform, Business Source Premier, or the National Restaurant Association.

Is there relevant legislation that restaurants need to be aware of?

  • Look for information on legislation and restaurants in ABI/Inform, Business Source Premier, or the National Restaurant Association.