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MKTG 301: Principles of Marketing Berks

Find and cite selected secondary marketing research resources. Leung

Find Competitive Information

Who are your restaurant's competitors?

  • Review company profiles in Business Source Premier to identify competitors.
  • Search Mergent Intellect by NAICS code to generate and export a list of companies.

What is the environment for the restaurant industry?

  • See IBISWorld industry reports.
  • See MergentOnline Industry Analysis.
  • Also see information from a trade organization such as the National Restaurant Association.

What has been written in the Reading Eagle newspaper about local restaurants?

  • See Access World News.