Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

MKTG 301: Principles of Marketing Berks

Find and cite selected secondary marketing research resources. Leung

Find Competitive Information

Who are your restaurant's competitors?

  • Review company profiles in Business Source Premier to identify competitors.
  • Search Mergent Intellect by NAICS code to generate and export a list of companies.

What is the environment for the restaurant industry?

  • See IBISWorld industry reports.
  • See MergentOnline Industry Analysis.
  • Also see information from a trade organization such as the National Restaurant Association.

What has been written in the Reading Eagle newspaper about local restaurants?

  • See Access World News.