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MKTG 301: Principles of Marketing Berks

Find and cite selected secondary marketing research resources. Leung

Find Customer Demographic Information

Group people in various colorsLearn about your customers by looking at city, zip code, and/or county demographics, such as:

  • age
  • race/ethnicity
  • household income
  • education level
  • and more

U.S. Census Bureau logo

U. S. Census Bureau

  • See the QuickFacts box (middle of page). Select Pennsylvania. On next page, select Berks County, then Reading (city), and click Go.


  • At bottom of page, under Find Data, click American FactFinder.
    • In the search box, type your selected zip code
    • See lots of data for that zip by categories on the left