Library Guides: MKTG 301: Principles of Marketing Berks: Find CUSTOMER Information

Find Customer Demographic Information

Learn about your customers by looking at city, zip code, and/or county demographics, such as:

age
race/ethnicity
household income
education level
and more

U. S. Census Bureau

See the QuickFacts box (middle of Census.gov page). Select Pennsylvania. On next page, select Berks County, then Reading (city), and click Go.

At bottom of Census.gov page, under Find Data, click American FactFinder.
- In the search box, type your selected zip code
- See lots of data for that zip by categories on the left

SimplyAnalytics This link opens in a new window
Create professional quality thematic maps and reports using extensive demographic, business and marketing data.
**You will need to create your personal workspace with your email and a (new) password.
**Use Firefox or Chrome, as Internet Explorer is not friendly to this database
Limited to 3 concurrent users. SimplyAnalytics enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic data (ie. census, consumer expenditure data) including estimates and projections, business data from D&B and the County Business Patterns Survey (CBP) and marketing data from EASI/MRI and Claritas PRIZM segments. SimplyAnlytics turns complex data into valuable information that is easily accessed through an innovative and user-friendly interface. Data is available at the State, Congressional District, County, City, ZIP Code, Census Tract and Block Group level in addition to custom trade area and can be exported as images, shapefiles or in tabular formats. Authorized PSU users must "Sign in as a guest" if they do not wish to register for a personal account. Personal accounts save your preferences, reports, and maps.
SAGE Stats (Business Stats) This link opens in a new window
Demographic and industry data for market research.
Business Stats provides access to historic, current, and projected demographic and industry data at the state, county, ZIP code, and metropolitan statistical area level. Data are especially useful for business plan projects and market research assignments.

Easi Demographics
A main source behind SimplyMap, with custom reports at various prices, some very reasonable.
If an employer wants to use a database for market research information, you can suggest Census.gov and Easi Demographics.