Library Guides: MKTG 301: Principles of Marketing Berks: Find CUSTOMER Information

Find Customer Demographic Information

Learn about your customers by looking at city, zip code, and/or county demographics, such as:

See the QuickFacts box (middle of Census.gov page). Select Pennsylvania. On next page, select Berks County, then Reading (city), and click Go.

At bottom of Census.gov page, under Find Data, click American FactFinder.
- In the search box, type your selected zip code
- See lots of data for that zip by categories on the left

SimplyAnalytics
Create professional quality thematic maps and reports using extensive demographic, business and marketing data.
**You will need to create your personal workspace with your email and a (new) password.
**Use Firefox or Chrome, as Internet Explorer is not friendly to this database

SimplyAnalytics enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic, business and marketing data. SimplyAnlytics turns complex data into valuable information that is easily accessed through an innovative and user-friendly interface.
SAGE Stats (Business Stats)
Demographic and industry data for market research.

Business Stats provides access to historic, current, and projected demographic and industry data at the state, county, ZIP code, and metropolitan statistical area level. Data are especially useful for business plan projects and market research assignments.

Easi Demographics
A main source behind SimplyMap, with custom reports at various prices, some very reasonable.
If an employer wants to use a database for market research information, you can suggest Census.gov and Easi Demographics.