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MKTG 301: Principles of Marketing Berks

Find and cite selected secondary marketing research resources. Leung

Introduction

To do secondary market research for your restaurant and the restaurant industry, you will need to analyze the marketing environment of the area, looking for:Marketing Research word cloud

  • Customer information
  • Competitive environment information
  • Economic/Technological/Political/Social environment information

See the menu at left for help in finding this information.

Once you have gathered information, you will analyze it all to see which pieces of information you consider a Strength, a Weakness, an Opportunity, or a Threat (SWOT) for your restaurant.

When you are ready to cite your sources, see "Cite Reports."