- Covers theories, media and communication phenomena, problems, concepts and research methods
- Concisely presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008)
- Articles on global media and communications, including: Advertising: Electronic Media, Advertising and Promotion, Advertising: Evaluation of Effectiveness, Political Advertising
- Topics include "How-To" topics in e-commerce, with directory listings of approximately 4,700 e-commerce related entities worldwide
- Article: Online Advertising, page 62
- Interdisciplinary areas of research
- Searchable full text with electronic reference links
- Index terms include: "advertising and advertisements", "international advertising", "political advertising"