Encyclopedias
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Adland: A Global History of Advertising by
Publication Date: 2007, 2013[e-book, print] Examines modern advertising, from the 19th century to present day -
The Concise Encyclopedia of Communication by Publication Date: 2015- Covers theories, media and communication phenomena, problems, concepts and research methods
- Concisely presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008) -
Encyclopedia of International Media and Communications
Publication Date: 2003- Articles on global media and communications, including: Advertising: Electronic Media, Advertising and Promotion, Advertising: Evaluation of Effectiveness, Political Advertising -
Encyclopedia of Major Marketing Strategies by Publication Date: 2013[e-book] 100 major marketing strategies of top global and emerging brands from 2011-2012 -
Gale E-Commerce Sourcebook by Publication Date: 2012- Topics include "How-To" topics in e-commerce, with directory listings of approximately 4,700 e-commerce related entities worldwide
- Article: Online Advertising, page 62 -
Gale Encyclopedia of E-Commerce by
Publication Date: 2012- 470 articles on e-commerce, with case studies, legal issues, profiles of industry leaders
- Articles include: Online Advertising, Banner Ads -
The International Encyclopedia of Communication
Publication Date: 2008 (with updates through 2015)[e-book] Communications studies with advanced search for images such as figures, tables, photos, videos -
International Encyclopedia of the Social and Behavioral Sciences by Publication Date: 2001- Interdisciplinary areas of research
- Searchable full text with electronic reference links
- Index terms include: "advertising and advertisements", "international advertising", "political advertising" -
The SAGE Handbook of Social Media by Publication Date: 2018[E-book] International handbook which addresses significant research themes, methodological approaches and debates in the study of social media
