[e-book, print] Examines modern advertising, from the 19th century to present day

- Covers theories, media and communication phenomena, problems, concepts and research methods
- Concisely presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008)

- Articles on global media and communications, including: Advertising: Electronic Media, Advertising and Promotion, Advertising: Evaluation of Effectiveness, Political Advertising

[e-book] 100 major marketing strategies of top global and emerging brands from 2011-2012

- Topics include "How-To" topics in e-commerce, with directory listings of approximately 4,700 e-commerce related entities worldwide
- Article: Online Advertising, page 62

- 470 articles on e-commerce, with case studies, legal issues, profiles of industry leaders
- Articles include: Online Advertising, Banner Ads

[e-book] Communications studies with advanced search for images such as figures, tables, photos, videos

- Interdisciplinary areas of research
- Searchable full text with electronic reference links
- Index terms include: "advertising and advertisements", "international advertising", "political advertising"

[E-book] International handbook which addresses significant research themes, methodological approaches and debates in the study of social media