Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.


Research guide for the study of advertising

Background Information

To locate background information, advertising trade magazines are available on the web, in business periodicals databases, and through LionSearch. Such publications are often used to gather information regarding competitors, new trends and industry developments.

Try these databases first:

Trade publication examples: