To locate background information, advertising trade magazines are available on the web, in business periodicals databases, and through LionSearch. Such publications are often used to gather information regarding competitors, new trends and industry developments.
An essential article database for business research providing the full text for more than 2,000 periodicals, including about 1,000 scholarly journals. Covers virtually all disciplines in business and economics, including: accounting, economics, econometrics, finance, marketing, management, MIS, QMM and supply chain management.
CMMC incorporates CommSearch (formerly produced by the National Communication Association) and Mass Media Articles Index (formerly produced by Penn State) along with numerous other journals to create a research and reference resource of unprecedented scope and depth in the communication and mass media fields.
- Weekly trade magazine with television industry news, ratings, syndication and programming information
- International editions available as eJournals (2003 - current)
- Print editions also available (1993 - current)