SRDS (Standard Rate and Data Services) provides audited circulation rates of various media along with their advertising rates.
Remote users must use the GlobalProtect VPN for access. VPN information for remote users. SRDS provides a number of different advertising sources covering: television, radio, newspapers,and consumer and business publications.
- Quick summary tool of multi-media advertising marketplace
- Monitors advertising expenditures and occurrence information
- Millions of brands across 18 media
- Provides data archives 1995 - current
- All media markets may not be available for all time periods
- Online training manual
Remote users must use the GlobalProtect VPN for access. Vivvix (formerly known as AdSpender / Ad$pender / Advertising Insights) is an online tool for understanding competitive multimedia strategies. It allows users to quickly access spend and media mix trends, analyze competitor’s brand investment, and evaluate creative messaging. It offers detailed analysis of campaign performance, and access to automated key narrative insights and competitor performance benchmarking for identifying business opportunities. Limited to 6 concurrent users.VPN information for remote users.
- Information on 20,000 agencies and 120,000 campaigns (television, print, interactive, radio, outdoor, etc.)
- Case studies and public relations
- Top award show winners
- Search by keyword, media, awards, agency, business sector, campaign, etc.
- Option to create a free personal account and to download many of the ads
* Information on over 20,000 ad agencies and 120,000 campaigns of all types* Over 1,000 new ads added each week* Downloads available for classroom use and assignments
Formerly one of the "Advertising Red Books," you can search this one for contact information at companies who advertise and find out what advertising and creative firms they use. This link opens in Nexis Uni, but allows you to search just this directory publication.
This is the other "Advertising Red Book" that allows you to search for names and contact information for advertising agencies around the world. This link opens in Nexis Uni, but allows you to search just this directory publication.
Limited to 3 concurrent users. SimplyAnalytics enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic data (ie. census, consumer expenditure data) ...
Limited to 3 concurrent users. SimplyAnalytics enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic data (ie. census, consumer expenditure data) including estimates and projections, business data from D&B and the County Business Patterns Survey (CBP) and marketing data from EASI/MRI and Claritas PRIZM segments. SimplyAnlytics turns complex data into valuable information that is easily accessed through an innovative and user-friendly interface. Data is available at the State, Congressional District, County, City, ZIP Code, Census Tract and Block Group level in addition to custom trade area and can be exported as images, shapefiles or in tabular formats. Authorized PSU users must "Sign in as a guest" if they do not wish to register for a personal account. Personal accounts save your preferences, reports, and maps.
Provides a collection of national consumer studies about product and brand usage. Based on an annual survey of 30,000 households, the data can be used to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. Access is limited to 24 simultaneous users. Please LOG OUT after use.
Simmons Insights contains data from the National Consumer Study (NCS), an annual survey of U.S. consumers' buying and media habits. Most recent data available is 3 years old. Users may create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. Data comes from the Simmons NCS, which is sent out to samples of the U.S. population several times a year. Studies include Simmons Kids, Simmons Teens, and Simmons Connect, which also includes the National Hispanic Consumer Study (NHCS) incorporating the same data as the NCS but asks additional questions of Hispanics. Access is limited to 24 simultaneous users. Please LOG OUT after use.
You can click the Resources tab to find "Interpreting Crosstab Data" and other User Guides.
*PLEASE NOTE: The following tutorials utilize the "1.0" interface of Simmons. If the interface you get when you open Simmons does not match what is used in the video, look in the top menu bar for the "Launch 1.0" button and click it.
eMarketer helps to answer three essential questions: how consumers spend their time; how consumers spend their money; and what marketers are doing to reach them. Aggregates data from thousands of sources. Content is provided in the format of analyst reports, charts, articles, interviews/case studies, PowerPoint presentations, comparative estimates, forecasts, webinars and more. High level topics include: Advertising & Marketing, B2B, Consumers & eCommerce, Demographics, Email, Media Usage, Mobile, Search, Social Media and Video. These topics cut across all industries and geographies.
eMarketer research helps marketers answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them. By gathering data from thousands of sources and putting it into context, eMarketer provides the world's top brands, agencies and media companies with the most complete view of digital marketing available. Every report openly references studies and interviews that are handpicked from more than 4,000 research sources. Content is provided in the format of analyst reports, charts, articles, interviews/case studies, PowerPoint presentations, comparative estimates, forecasts, webinars and more. High level topics include: Advertising & Marketing, B2B, Consumers & eCommerce, Demographics, Email, Media Usage, Mobile, Search, Social Media and Video. These topics cut across all industries and geographies.
Provides access to two products. Mintel Academic publishes 600 market research reports each year for the U.S. and European consumer markets. Reports analyze market drivers, trends, market forecasts, market segmentations, demographics, and consumer attitudes and purchasing behaviors. Mintel Market Sizes provides market size, market share and segmentation data for global consumer packaged goods industries.
Provides access to two products. Mintel Academic publishes 600 market research reports each year for the U.S. and European consumer markets. Reports analyze market drivers, trends, market forecasts, market segmentations, demographics, and consumer attitudes and purchasing behaviors. The Trends module in Mintel Academic tracks cutting edge trends and shifts in consumer behavior. Mintel Market Sizes provides market size, market share and segmentation data for global consumer packaged goods industries. No walk-ins allowed.
Passport GMID provides business intelligence on industries, countries, and consumers. Content includes: international demographic; macro-economic and marketing data; industry statistics; statistics on brand and company rankings; comment on emerging industry, country, and consumer trends; consumer lifestyle statistics; and future demographic reports.
Passport GMID provides business intelligence on industries, countries, and consumers. Content includes: international demographic, macro-economic, and marketing data; industry statistics; statistics on brand and company rankings; comment on emerging industry, country, and consumer trends; consumer lifestyle statistics, future demographic reports.