Library Guides: Advertising: Specialized Advertising Data Sources

Librarians

Jeff Knapp, Larry and Ellen Foster Communications Librarian

or Your Campus Librarian

Specialized Advertising Data Sources

SRDS Media Solutions This link opens in a new window
SRDS (Standard Rate and Data Services) provides audited circulation rates of various media along with their advertising rates.
SRDS provides a number of different advertising sources covering: television, radio, newspapers,and consumer and business publications.
Advertising Insights (formerly AdSpender or Ad$pender) This link opens in a new window
- This link opens in a new window
- Quick summary tool of multi-media advertising marketplace
- Monitors advertising expenditures and occurrence information
- Millions of brands across 18 media
- Provides data archives 1995 - current
- All media markets may not be available for all time periods
- Online training manual
Remote users must use the GlobalProtect VPN for access. Advertising Insights (formerly known as AdSpender) is Kantar Media's online tool for understanding competitive multimedia strategies. It allows users to quickly access spend and media mix trends, analyze competitor’s brand investment, and evaluate creative messaging. It offers detailed analysis of campaign performance, and access to automated key narrative insights and competitor performance benchmarking for identifying business opportunities. Limited to 6 concurrent users.VPN information for remote users.
AdForum Creative Network This link opens in a new window
- Information on 20,000 agencies and 120,000 campaigns (television, print, interactive, radio, outdoor, etc.)
- Case studies and public relations
- Top award show winners
- Search by keyword, media, awards, agency, business sector, campaign, etc.
- Option to create a free personal account and to download many of the ads
* Information on over 20,000 ad agencies and 120,000 campaigns of all types* Over 1,000 new ads added each week* Downloads available for classroom use and assignments

Thalamus
- User-generated database for connecting brands and agencies with potential digital and mobile advertising vendors
- Good resource for identifying smaller and newer ad firms

Consumer Information

SimplyAnalytics This link opens in a new window
Includes Nielsen's PRIZM™ data.
SimplyAnalytics enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic, business and marketing data. SimplyAnlytics turns complex data into valuable information that is easily accessed through an innovative and user-friendly interface.
Special Access Notes: Only 5 concurrent users.
Simmons Insights (replaced Simmons OneView as of July 1, 2019.) This link opens in a new window
Provides a collection of national consumer studies about product and brand usage. Based on an annual survey of 30,000 households, the data can be used to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. Access is limited to 24 simultaneous users. Please LOG OUT after use.
Simmons Insights contains data from the National Consumer Study (NCS), an annual survey of U.S. consumers' buying and media habits. Most recent data available is 3 years old, available to 2004. Users may create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. Data comes from the Simmons NCS, which is sent out to samples of the U.S. population several times a year. Studies include Simmons Kids, Simmons Teens, and Simmons Connect, which also includes the National Hispanic Consumer Study (NHCS) incorporating the same data as the NCS but asks additional questions of Hispanics. Access is limited to 24 simultaneous users. Please LOG OUT after use.

HINT: Click the Resources tab to find "Interpreting Crosstab Data" and other User Guides.

These surveys are available:

Simmons Kids Study (2004, 2006, 2008-2015)
- Surveys 2,200 American children, 6-11 years old
- Questions fashion, media, money, parents, friends, self-image
Simmons Teens Study (2004, 2006, 2008-2015)
- Surveys 2,000 American teens, 12-17 years old
- Insightful influences on household purchases, lifestyle characteristics
Simmons National Consumer Study: Adults (2004, 2006, 2008-2015)
- 25,000 adults surveyed annually
- Profiles lifestyles, attitudes, purchase behaviors, media use
- 500 product categories, 8,000 brands and products
Simmons Connect: 2012-2015 (annual)
- Integrates data (from NCS & NHCS) to deliver user profiles of mobile devices, including smart phones, tablets, various media types
- Links 60,000+ consumer elements with 11 traditional and digital media platforms
- Includes messaging, audio/video usage, social networking, gaming, etc.

Marketing Information

eMarketer This link opens in a new window
eMarketer helps to answer three essential questions: how consumers spend their time; how consumers spend their money; and what marketers are doing to reach them. Aggregates data from thousands of sources. Content is provided in the format of analyst reports, charts, articles, interviews/case studies, PowerPoint presentations, comparative estimates, forecasts, webinars and more. High level topics include: Advertising & Marketing, B2B, Consumers & eCommerce, Demographics, Email, Media Usage, Mobile, Search, Social Media and Video. These topics cut across all industries and geographies.
eMarketer research helps marketers answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them. By gathering data from thousands of sources and putting it into context, eMarketer provides the world's top brands, agencies and media companies with the most complete view of digital marketing available. Every report openly references studies and interviews that are handpicked from more than 4,000 research sources. Content is provided in the format of analyst reports, charts, articles, interviews/case studies, PowerPoint presentations, comparative estimates, forecasts, webinars and more. High level topics include: Advertising & Marketing, B2B, Consumers & eCommerce, Demographics, Email, Media Usage, Mobile, Search, Social Media and Video. These topics cut across all industries and geographies.
Mintel This link opens in a new window
Provides access to two products. Mintel Academic publishes 600 market research reports each year for the U.S. and European consumer markets. Reports analyze market drivers, trends, market forecasts, market segmentations, demographics, and consumer attitudes and purchasing behaviors. Mintel Market Sizes provides market size, market share and segmentation data for global consumer packaged goods industries.
Provides access to two products. Mintel Academic publishes 600 market research reports each year for the U.S. and European consumer markets. Reports analyze market drivers, trends, market forecasts, market segmentations, demographics, and consumer attitudes and purchasing behaviors. Mintel Market Sizes provides market size, market share and segmentation data for global consumer packaged goods industries.
Special Access Notes: Walk-in access is prohibited by Mintel and not allowed.
Passport GMID (Euromonitor) This link opens in a new window
Passport GMID provides business intelligence on industries, countries, and consumers. Content includes: international demographic; macro-economic and marketing data; industry statistics; statistics on brand and company rankings; comment on emerging industry, country, and consumer trends; consumer lifestyle statistics; and future demographic reports.
Passport GMID provides business intelligence on industries, countries, and consumers. Content includes: international demographic, macro-economic, and marketing data; industry statistics; statistics on brand and company rankings; comment on emerging industry, country, and consumer trends; consumer lifestyle statistics, future demographic reports.