Library Guides: Advertising: Specialized Advertising Data Sources

Specialized Advertising Data Sources

Ratings, Circulation, and Surveys
- Resources for finding advertising rates and related information, PSU Advertising Media Plan guide

Thalamus
- User-generated database for connecting brands and agencies with potential digital and mobile advertising vendors
- Good resource for identifying smaller and newer ad firms

SimplyAnalytics
Includes Neilsen's PRIZM™ data

SimplyAnalytics enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic, business and marketing data. SimplyAnlytics turns complex data into valuable information that is easily accessed through an innovative and user-friendly interface.

SimplyAnalytics
Includes Nielsen's PRIZM™ data.

SimplyAnalytics enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic, business and marketing data. SimplyAnlytics turns complex data into valuable information that is easily accessed through an innovative and user-friendly interface.
Simmons OneView
Provides a collection of national consumer studies about product and brand usage. Based on an annual survey of 30,000 households, the data can be used to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. Access is limited to 24 simultaneous users. Please LOG OUT after use.

Simmons OneView contains data from the National Consumer Study (NCS), an annual survey of U.S. consumers' buying and media habits. Most recent data available is 3 years old, available to 2004. Users may create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. Data comes from the Simmons NCS, which is sent out to samples of the U.S. population several times a year. Studies include Simmons Kids, Simmons Teens, and Simmons Connect, which also includes the National Hispanic Consumer Study (NHCS) incorporating the same data as the NCS but asks additional questions of Hispanics. Access is limited to 24 simultaneous users. Please LOG OUT after use.

HINT: Click the Resources tab to find "Interpreting Crosstab Data" and other User Guides.

These surveys are available:

Simmons Kids Study (2004, 2006, 2008-2015)
- Surveys 2,200 American children, 6-11 years old
- Questions fashion, media, money, parents, friends, self-image
Simmons Teens Study (2004, 2006, 2008-2015)
- Surveys 2,000 American teens, 12-17 years old
- Insightful influences on household purchases, lifestyle characteristics
Simmons National Consumer Study: Adults (2004, 2006, 2008-2015)
- 25,000 adults surveyed annually
- Profiles lifestyles, attitudes, purchase behaviors, media use
- 500 product categories, 8,000 brands and products
Simmons Connect: 2012-2015 (annual)
- Integrates data (from NCS & NHCS) to deliver user profiles of mobile devices, including smart phones, tablets, various media types
- Links 60,000+ consumer elements with 11 traditional and digital media platforms
- Includes messaging, audio/video usage, social networking, gaming, etc.

Simmons OneView: Getting Started (The University of Tennessee Libraries)
- Online library guide for help in using Simmons OneView
- See tabs along top of page for detailed instructions