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Research guide for the study of advertising

Specialized Advertising Data Sources

Consumer Information

HINT: Click the Resources tab to find "Interpreting Crosstab Data" and other User Guides.

These surveys are available:

  • Simmons Kids Study (2004, 2006, 2008-2015)
    • Surveys 2,200 American children, 6-11 years old
    • Questions fashion, media, money, parents, friends, self-image​
  • Simmons Teens Study (2004, 2006, 2008-2015) 
    • Surveys 2,000 American teens, 12-17 years old
    • Insightful influences on household purchases, lifestyle characteristics ​
  • Simmons National Consumer Study:  Adults (2004, 2006, 2008-2015) 
    • 25,000 adults surveyed annually
    • Profiles lifestyles, attitudes, purchase behaviors, media use
    • 500 product categories, 8,000 brands and products
  • Simmons Connect:  2012-2015 (annual)
    • Integrates data (from NCS & NHCS) to deliver user profiles of mobile devices, including smart phones, tablets, various media types
    • Links 60,000+ consumer elements with 11 traditional and digital media platforms
    • Includes messaging, audio/video usage, social networking, gaming, etc.

Marketing Information