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Advertising Media Plan

Provides sources of information about advertising media planning

Books & Web Resources

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LionSearch: advertising media planning
Content Type: e-book and book
LionSearch: target audience and advertising media plan
Dates: 2007-present
Content Type: e-book and print

Web Resources

Last Updated: Nov 7, 2024 11:23 AM
URL: https://guides.libraries.psu.edu/admediaplan
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Subjects: Advertising, Communications

Tags: advertising data, business, costs, media mix, media outlets, Simmons Oneview