Ratings, Circulation, Surveys
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Nielsen Ratings Academy: What are Ratings?- Explanation of Nielsen's rating system and how media and ratings are related
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How Ratings Work - Audience Feedback Systems [DVD]
- DVD explaining Nielsen, Arbitron, and ratings services, by First Light Video
Nielsen Ratings
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Nielsen Ratings Guide (television shows)- Current and historical television ratings with national audience estimates
- Broadcast, cable, Spanish language networks, national syndicators -
Nielsen: advertisingreports, studies & data about online advertising
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Nielsen Audio (formerly Arbitron)- Radio ratings, studies, and ranking information in American markets
Circulation
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Gale Directory of Publications and Broadcast Media
Publication Date: 2014 (e-book, prior editions also available)- Listings for radio, television, cable companies, print and broadcast media contact information, key personnel, ownership information
- Scope includes U.S., Canadian, and international media
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SRDS Media Planning Platform This link opens in a new window- Advertising sources (many with circulation statistics) covering: television, radio, newspapers, consumer and business publications
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AAM Media Intelligence Center This link opens in a new window- Print and digital media analysis and reports for nearly 2,700 top publishers in North America
- Sort or filter by topic/type, parent company, circulation type, location, more
Media Surveys
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GOOD FORTUNE: A Look at the Behaviors & Media Consumption of Affluent Americans- 2018 review [pdf] about affluent Americans' video viewing behavior, devices, viewership of TV content online, and television advertising perceptions
- Data provided in presentation format by Video Advertising Bureau -
IPSOS Connect: Media & Brand Expression- Marketing consulting firm with syndicated media surveys
- Includes the IPSOS Affluent Survey USA [pdf], focused on top quartile of household incomes
- Search data, polls and articles on media use, demographics, lifestyle information on upper-income adults
- Find summary content via ProQuest (multiple databases) -
Affluent Consumers in a Digital World [pdf]- 2011 report in slide format from Interactive Advertising Bureau (prepared by IPSOS)
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PODTRAC- Industry rankings, data, demographics, and analytics for podcasts