Costs & Spending Data
Advertising Rates and Spending Data
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Media Radar (formerly Vivvix/AdSpender) This link opens in a new window- Quick summary tool of multimedia advertising marketplace
- Monitors advertising expenditures and occurrence information
- Millions of brands across 18 media
- Provides data archives 1995 - current
- All media markets may not be available for all time periods
- AdSpender online training manual (pdf)
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AdAge Datacenter- Features "100 Leading National Advertisers" including spending data
- Requires Datacenter Subscription -
[pdf] Consumer Tech: What’s Up (and Down) in the $14 Billion Ad Spending Category for Consumer Tech Products and Services- AdAge 24 page booklet (pdf) with statistical data, charts, easily readable format (2017)
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SRDS Media Planning Platform This link opens in a new window- Media planning and advertising information including circulation, advertising rates, contact data
- Click "Support Services", then "Media Planning & Buying Calculators"
- Available to library users and to researchers with a Penn State Access Account -
eMarketer This link opens in a new window- Includes analyst reports, charts, articles, interviews/case studies, PowerPoint presentations, comparative estimates, forecasts, webinars, and more, across all industries worldwide
- Addresses how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them