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Contact
Jeff Knapp
Contact:
On Medical Leave of Absence from July through November 2024. Please contact Carmen Cole at ccc143@psu.edu for assistance.
814.867.6051
Librarians
Jeff Knapp, Larry and Ellen Foster Communications Librarian
History
Find books and video recordings:
- SERIES: All-American Ads by- Exhaustive compendium of ads from each period of the 20th century, including these consumer categories:
automobile, food and beverage, entertainment, alcohol and tobacco, travel, business and industry, interiors, fashion and beauty, consumer products
- By decade and specialty ad:
- 1900-1919: Innocent time of advertising
- 1920s: Selling the Goods - ads of the Jazz Age
- 1930s: Depression - morale booster ads
- 1940s: World War II
- 1950s: Atomic/Defense - Americans enter atomic age
- 1960s: "Creative Revolution" - witty copy & image
- 1970s: Advertising focus groups - smaller niche
- 1980s: Introduction of electronics
Adland: A Global History of Advertising by Publication Date: 2007 (print and e-book)- Satellite view of global industry
- Origins of modern advertising
Advertising in America: The First 200 Years by Publication Date: 1990 (print)- Illustrated history of print advertising, from early ads for Ivory soap, Quaker Oats, Kodak cameras to Polaroid and Jordache
50 Years of Advertising As Seen Through the Eyes of Advertising Age, 1930-1980 by Publication Date: 1980 (print)- Advertising Age's overview of each decade 1930s-1970s, with over 1500 images/selections
- 14,000 listings of pictures, personalities, articles, and ads from 1930-1979 issues
Soap, Sex, and Cigarettes by Publication Date: 1998 (print)- Explores consumer culture and social trends 1492-1990's
- Major developments and prominent admakers
The Mirror Makers: A History of American Advertising and Its Creators by Publication Date: 1997 (print)- Emphasis on advertising copywriters, artists, executives
- Relationship between American culture and advertising
From Submarines to Suburbs: Selling a Better America, 1939-1959 by Publication Date: 2006 (print and e-book)- Mobilization and post-war planning in advertising
- Interaction of government and corporate propaganda
More Resources
- Digital Collections List [University of Washington]- Collections of photographs and other digital images, many used in advertising
- Ad Age Advertising Century: Timeline- Article by Advertising Age spans 1704-1999
- Synopsis of the most important events in American advertising
