Related Guides
Librarian
Contact
Librarians
Jeff Knapp, Larry and Ellen Foster Communications Librarian
History
Find books and video recordings:
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SERIES: All-American Ads by- Exhaustive compendium of ads from each period of the 20th century, including these consumer categories:
automobile, food and beverage, entertainment, alcohol and tobacco, travel, business and industry, interiors, fashion and beauty, consumer products
- By decade and specialty ad:
- 1900-1919: Innocent time of advertising
- 1920s: Selling the Goods - ads of the Jazz Age
- 1930s: Depression - morale booster ads
- 1940s: World War II
- 1950s: Atomic/Defense - Americans enter atomic age
- 1960s: "Creative Revolution" - witty copy & image
- 1970s: Advertising focus groups - smaller niche
- 1980s: Introduction of electronics
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Adland: A Global History of Advertising
by
Publication Date: 2007 (print and e-book)- Satellite view of global industry
- Origins of modern advertising -
Advertising in America: The First 200 Years
by
Publication Date: 1990 (print)- Illustrated history of print advertising, from early ads for Ivory soap, Quaker Oats, Kodak cameras to Polaroid and Jordache -
50 Years of Advertising As Seen Through the Eyes of Advertising Age, 1930-1980
by
Publication Date: 1980 (print)- Advertising Age's overview of each decade 1930s-1970s, with over 1500 images/selections
- 14,000 listings of pictures, personalities, articles, and ads from 1930-1979 issues -
Soap, Sex, and Cigarettes
by
Publication Date: 1998 (print)- Explores consumer culture and social trends 1492-1990's
- Major developments and prominent admakers -
The Mirror Makers: A History of American Advertising and Its Creators
by
Publication Date: 1997 (print)- Emphasis on advertising copywriters, artists, executives
- Relationship between American culture and advertising -
From Submarines to Suburbs: Selling a Better America, 1939-1959
by
Publication Date: 2006 (print and e-book)- Mobilization and post-war planning in advertising
- Interaction of government and corporate propaganda
More Resources
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Digital Collections List [University of Washington]- Collections of photographs and other digital images, many used in advertising
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Ad Age Advertising Century: Timeline- Article by Advertising Age spans 1704-1999
- Synopsis of the most important events in American advertising
