- Exhaustive compendium of ads from each period of the 20th century, including these consumer categories:
automobile, food and beverage, entertainment, alcohol and tobacco, travel, business and industry, interiors, fashion and beauty, consumer products
- By decade and specialty ad:

• 1900-1919: Innocent time of advertising
  
• 1920s: Selling the Goods - ads of the Jazz Age
  
• 1930s: Depression - morale booster ads
  
• 1940s: World War II
  
• 1950s: Atomic/Defense - Americans enter atomic age
  
• 1960s: "Creative Revolution" - witty copy & image
  
• 1970s: Advertising focus groups - smaller niche
  
• 1980s: Introduction of electronics

- Satellite view of global industry
- Origins of modern advertising

- Illustrated history of print advertising, from early ads for Ivory soap, Quaker Oats, Kodak cameras to Polaroid and Jordache

- Advertising Age's overview of each decade 1930s-1970s, with over 1500 images/selections
- 14,000 listings of pictures, personalities, articles, and ads from 1930-1979 issues

- Explores consumer culture and social trends 1492-1990's
- Major developments and prominent admakers

- Emphasis on advertising copywriters, artists, executives
- Relationship between American culture and advertising

- Mobilization and post-war planning in advertising
- Interaction of government and corporate propaganda