Library Guides: Advertising Media Plan: Ratings, Circulation, Surveys

Ratings, Circulation, Surveys

Nielsen Ratings Academy: What are Ratings?
- Explanation of Nielsen's rating system and how media and ratings are related
How Ratings Work - Audience Feedback Systems [DVD]
- DVD explaining Nielsen, Arbitron, and ratings services, by First Light Video

Nielsen Ratings

Nielsen Ratings Guide (television shows)
- Current and historical television ratings with national audience estimates
- Broadcast, cable, Spanish language networks, national syndicators
Nielsen: advertising
reports, studies & data about online advertising
Nielsen Audio (formerly Arbitron)
- Radio ratings, studies, and ranking information in American markets
Nielsen's Radio Market Survey: Population, Rankings & Information, Fall 2017 [pdf]
Nielsen's Radio Market Survey: Population, Rankings & Information, Spring 2018 [pdf]

Circulation

Gale Directory of Publications and Broadcast Media
Publication Date: 2014 (e-book, prior editions also available)
- Listings for radio, television, cable companies, print and broadcast media contact information, key personnel, ownership information
- Scope includes U.S., Canadian, and international media

SRDS Media Planning Platform This link opens in a new window
- Advertising sources (many with circulation statistics) covering: television, radio, newspapers, consumer and business publications
Remote users must use the GlobalProtect VPN for access. VPN information for remote users. SRDS provides a number of different advertising sources covering: television, radio, newspapers,and consumer and business publications.
AAM Media Intelligence Center This link opens in a new window
- Print and digital media analysis and reports for nearly 2,700 top publishers in North America
- Sort or filter by topic/type, parent company, circulation type, location, more
The Alliance for Audited Media's Media IntelligenceCenter is a trusted source for cross-media data and analytics, providing independently verified print and digital media data that can be used to perform competitive analyses and for media buys. Includes distribution data for nearly 2,700 of the top publishers in North America.

Media Surveys

GOOD FORTUNE: A Look at the Behaviors & Media Consumption of Affluent Americans
- 2018 review [pdf] about affluent Americans' video viewing behavior, devices, viewership of TV content online, and television advertising perceptions
- Data provided in presentation format by Video Advertising Bureau
IPSOS Connect: Media & Brand Expression
- Marketing consulting firm with syndicated media surveys
- Includes the IPSOS Affluent Survey USA [pdf], focused on top quartile of household incomes
- Search data, polls and articles on media use, demographics, lifestyle information on upper-income adults
- Find summary content via ProQuest (multiple databases)
Affluent Consumers in a Digital World [pdf]
- 2011 report in slide format from Interactive Advertising Bureau (prepared by IPSOS)
PODTRAC
- Industry rankings, data, demographics, and analytics for podcasts