What is a Trademark or Servicemark?
A trademark is a word, name, symbol, or device that is used in trade with goods to indicate the source of the goods and to distinguish them from the goods of others. A servicemark is the same as a trademark except that it identifies and distinguishes the source of a service rather than a product. The terms “trademark” and “mark” are commonly used to refer to both trademarks and servicemarks.
Trademark rights may be used to prevent others from using a confusingly similar mark, but not to prevent others from making the same goods or from selling the same goods or services under a clearly different mark. Trademarks that are used in interstate or foreign commerce may be registered with the USPTO. The registration procedure for trademarks and general information concerning trademarks can be found at basic facts about Trademarks.
Example Trademark:
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USPTO Trademark Basics GuideTraditional trademark rights in the United States are based on use. They’re created as soon as you start using your trademark. That means you don’t ever have to register your trademark. Instead, you could rely on these traditional rights. But you would miss out on significant benefits.
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Trademarks DashboardFind out the current USPTO Trademark processing wait times.
What Can I Trademark?
Words, phrases, symbols, designs (or a combination of those things) that distinguish a product or service from other kinds of products and services. The mark has to be unique: it can't look like, sound like, or mean the same thing as an existing mark (if it does, that's called "likelihood of confusion").
Unlike patents, you don't have to apply for a trademark right away: sometimes it takes years to achieve the brand recognition you need to argue that your logo/color/name/etc is distinct enough to be trademarked.
Trademark Symbols
Three symbols are commonly used to indicate trademark protection:
- TM ("Trademark") is used to indicate a claim of trademark rights for a product. Registration of the mark with the USPTO is not required when using the TM symbol, but the mark must already be in use in commerce or there must be a good faith intention to do so. State and Common Law Trademarks may use this symbol.
- SM ("Service Mark") is used to identify and distinguish the provider of a service from another service provider. As with the TM symbol, registration with the USPTO is not required, but the mark must be in use in commerce or there must be a good faith intention to do so.
- ® indicates that the mark is "registered" with the USPTO. Only federally registered trademarks are permitted to use this symbol.