The guide sets out clear strategies for creating effective visual graphics.

Clearly explained concepts help produce more sophisticated and professional pages.

Practical advice on how to explain complex materials by visual means is given, and examples illustrate the fundamental principles of information display.

This book provides useful information that poster authors will find informative, particularly principles of good design as they pertain to: color, light, shape, form, space, line, balance, accent, rhythm, proportion, and scale.

For those seeking to improve their presentations, the authors provide guidance on how to plan, organize, develop, and archive technical presentations.

Scientists are called upon to do various kinds of writing and speaking. This text provides protocols and criterias for a wide range of scientific written and spoken communications, including: proposals; literature reviews; theses; journal articles; slide presentations; and posters. The author discusses the conventions in writing, proofreading and copywriting, as well as methods for searching and citing scientific literature, composing reviews, preparing data for presentations, communicating visually, and public speaking.

. Learn the strengths and weaknesses of different forms of visual presentations. Understand when to use a figure, and how much information can be represented in one. See examples of bad, good, and better graphs and tables.

The book is intended to help scientists to gain poster presentational skills in a man­ner that enables adoption of an individualistic style of presenting information in a credible fashion.