Access to trade news and scholarly articles covering a wide range of marketing, economics, and business topics. Also provides MarketLine company profiles.
An essential article database for business research providing the full text for more than 2,000 periodicals, including about 1,000 scholarly journals. Covers virtually all disciplines in business and economics, including: accounting, economics, econometrics, finance, marketing, management, MIS, QMM and supply chain management.
Information and financial data on over 11,000 U.S. public companies and 17,000 non-U.S. public companies.
MergentOnline (formerly FISonline) is a subscription-based service offering information on over 15,000 U.S. public companies and 30,000 non-U.S. public companies. MergentOnline is produced by Mergent, Inc., formerly known as Moody's). Mergent/Moody's is a publisher of detailed business descriptions, corporate histories and financial statements since 1900. The database also includes the Country Report module, a module that consists of the following resources: DnB Country Risk Profile, DnB Country RiskLine Report, and Mergent Country Profile. In addition, the Investext Database is available via Mergent Online.
Access to full-text industry reports and rankings for the U.S. and elsewhere.
IBISWorld provides over 700 full-text industry reports, 700 US industry risk rating reports, and information on over 8000 Publicly Traded US Companies as well as hundreds of economic and demographic profiles. Subscription includes access to the US Industry State Reports module.
"Created by the International Business Center (IBC) at Michigan State University, globalEDGE™ is a knowledge web portal that connects international business professionals worldwide to a wealth of information, insights, and learning resources on global business activities. Partially funded by a U.S. Department of Education [...] grant (CIBE program), globalEDGE™ is your source for global business knowledge."
Reports on the political and economic climate in over 100 countries.
Country Reports on 106 countries. Gives political and economic risk analysis. Each Country Report focuses specifically on political and business information: finding developing markets, determining currency movements, preparing for capital investments, or making judgments about corporate security. Note: the tabs International Country Risk Guide (ICRG) and Political Risk Services (PRS) provide access to information regarding methodology, but do not provide access to the actual products. Access to the CountryData and the Political Risk Yearbook are available through the University Libraries A-Z list.
Mintel Academic provides unique insights into customers, including social, cultural, economic and psychological influences; critical information about market share, market forecasting data and market environment awareness; and important trends relating to companies and brands. These market research reports are built on solid research compiled using sound research and survey methodology. Appendices of data are supplied to support the research and findings reported.
Provides access to two products. Mintel Academic publishes 600 market research reports each year for the U.S. and European consumer markets. Reports analyze market drivers, trends, market forecasts, market segmentations, demographics, and consumer attitudes and purchasing behaviors. The Trends module in Mintel Academic tracks cutting edge trends and shifts in consumer behavior. Mintel Market Sizes provides market size, market share and segmentation data for global consumer packaged goods industries. No walk-ins allowed.
eMarketer provides the most complete view of digital marketing available. Every report openly references studies and interviews that are handpicked from more than 4,000 research sources. Content is provided in the format of analyst reports, charts, articles, interviews/case studies, PowerPoint presentations, comparative estimates, forecasts, webinars and more. High level topics include: Advertising & Marketing, B2B, Consumers & eCommerce, Demographics, Email, Media Usage, Mobile, Search, Social Media and Video. These topics cut across all industries and geographies.
eMarketer research helps marketers answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them. By gathering data from thousands of sources and putting it into context, eMarketer provides the world's top brands, agencies and media companies with the most complete view of digital marketing available. Every report openly references studies and interviews that are handpicked from more than 4,000 research sources. Content is provided in the format of analyst reports, charts, articles, interviews/case studies, PowerPoint presentations, comparative estimates, forecasts, webinars and more. High level topics include: Advertising & Marketing, B2B, Consumers & eCommerce, Demographics, Email, Media Usage, Mobile, Search, Social Media and Video. These topics cut across all industries and geographies.
BCC Research provides in-depth market research reports covering technology, science, and healthcare sectors. Reports provide market size forecasts and projections as well as information on major players in the industry. The analyses of these markets will be especially useful to student and faculty entrepreneurs and researchers in Penn State's tech transfer units. Once the database loads, users should click the "Member Login" button on the main screen and then click "IP Authenticate" in order to access reports.
BCC Research provides in-depth market research reports covering technology, science, and healthcare sectors. Reports provide market size forecasts and projections as well as information on major players in the industry. The analyses of these markets will be especially useful to student and faculty entrepreneurs and researchers in Penn State's tech transfer units. Once the database loads, users should click the "Member Login" button on the main screen and then click "IP Authenticate" in order to access reports.