Bilgihan, A., Cheng, P., & Kandampully, J. (2014). Generation Y's dining information seeking and sharing behavior on social networking sites. International Journal of Contemporary Hospitality Management, 26(3), 349-366.
Discover market and consumer trends for the dining and restaurant industry, including the Restaurant Marketing Strategies - US - 2022 trend report.
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Find trends in Advertising & Marketing, including via social media and word-of-mouth, as well as marketing trends for the Restaurant & Dining industry.
eMarketer research helps marketers answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them. By gathering data from thousands of sources and putting it into context, eMarketer provides the world's top brands, agencies and media companies with the most complete view of digital marketing available. Every report openly references studies and interviews that are handpicked from more than 4,000 research sources. Content is provided in the format of analyst reports, charts, articles, interviews/case studies, PowerPoint presentations, comparative estimates, forecasts, webinars and more. High level topics include: Advertising & Marketing, B2B, Consumers & eCommerce, Demographics, Email, Media Usage, Mobile, Search, Social Media and Video. These topics cut across all industries and geographies.