Bilgihan, A., Cheng, P., & Kandampully, J. (2014). Generation Y's dining information seeking and sharing behavior on social networking sites. International Journal of Contemporary Hospitality Management, 26(3), 349-366.
Kwok, L. and Yu, B. (2012). Spreading Social Media Messages on Facebook: An Analysis of Restaurant Business-to-Consumer Communications. Cornell Hospitality Quarterly 54(1): 84-94.
Discover market and consumer trends for the dining and restaurant industry, including the Restaurant Marketing Strategies - US - 2022 trend report.
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Find trends in Advertising & Marketing, including via social media and word-of-mouth, as well as marketing trends for the Restaurant & Dining industry.
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