GIS Specialist
Geospatial Services Librarian
Nathan Piekielek
Contact:
W-1B Pattee Library
Donald W. Hamer Center for Maps & Geospatial Information
The Pennsylvania State University
University Park, PA
16802-1809
Donald W. Hamer Center for Maps & Geospatial Information
The Pennsylvania State University
University Park, PA
16802-1809
814-865-3703
WebsiteSubjects:Campus: University Park, Maps
Donald W. Hamer Center for Maps and Geospatial Information
Business and related topics: Select Library Resources
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Pick, J. B. (2005). Geographic information systems in business. Hershey, PA: Idea Group Pub.This text provides multiple chapters on concepts and theories relevant to GIS in business, including costs and benefits, spatial decision support systems, and organizational decision making.
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Greene, R. W. (2000). GIS in public policy: Using geographic information for more effective government. Redlands, Calif: ESRI Press.This text illustrates how GIS connects to public policies and government use of geospatial information.
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Miller, F. L. (2007). GIS tutorial for marketing (1st ed.). Redlands, Calif: ESRI Press.This text provides examples of GIS in marketing through multiple case studies.
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Harris, R., Sleight, P., & Webber, R. (2005). Geodemographics, GIS and neighbourhood targeting. West Sussex, England;Hoboken, N.J;: Wiley.This text describes geodemographics, provides case studies from multiple areas of marketing, analysis, and international contexts.
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Church, R. L., Murray, A. T., & Wiley InterScience (Online service). (2009). Business site selection, location analysis, and GIS. Hoboken, N.J: John Wiley & Sons.This book incorporates location science and geospatial information through chapters on site selection, trade and service areas, location-allocation, and more.
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Longley, P., & Clarke, G. (1995). GIS for business and service planning. New York;London;: Longman Scientific & Technical.This text describes how GIS is used to meet user needs for business purposes from examples.
Business and related disciplines: Select Web resources
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ESRI, Manufacturing, Market PlanningThis ESRI site describe how GIS applies to facilities management, market planning, marketing and sales, and supply chain.
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GIS for Marketing Where Strategy meets opportunity, ESRIThis ESRI brochure provides examples of how GIS used to identify customers, understand characteristics of customers, and determine market areas.
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GIS for Direct Marketing, ESRIThis ESRI brochure provides examples of how marketing could benefit from the use of GIS in its identification of customers.
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ESRI, Business, Retail, MarketingThis ESRI page describes examples of from retail in term s of marketing and connections to GIS
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Sourcemap Example, The Hershey CompanyThis example depicts the supply chain of ingredients for a Hershey product.