Maps & Geospatial: Case Study Applications Across Disciplines

This text provides multiple chapters on concepts and theories relevant to GIS in business, including costs and benefits, spatial decision support systems, and organizational decision making.

This text illustrates how GIS connects to public policies and government use of geospatial information.

This text provides examples of GIS in marketing through multiple case studies.

This text describes geodemographics, provides case studies from multiple areas of marketing, analysis, and international contexts.

This book incorporates location science and geospatial information through chapters on site selection, trade and service areas, location-allocation, and more.

This text describes how GIS is used to meet user needs for business purposes from examples.

This ESRI site describe how GIS applies to facilities management, market planning, marketing and sales, and supply chain.

This ESRI brochure provides examples of how GIS used to identify customers, understand characteristics of customers, and determine market areas.

This ESRI brochure provides examples of how marketing could benefit from the use of GIS in its identification of customers.

This ESRI page describes examples of from retail in term s of marketing and connections to GIS