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BA 422W: Strategic Business Planning

Information on companies, industries, non-profit organizations, and Berks County business resources. Shankweiler & Richards.

General Local Business Research Strategy

Recommendations for local business research
  • Identify government agencies and private sector entities, such as a Small Business Administration or local Chamber of Commerce, using free web searching
  • Find local news to understand current events, trends, and conditions in the community
  • Identify and engage local business leaders, including informational interviews via phone, email, or web conference, using local news, LinkedIn, or other social media
  • Review local demographic and consumer data to better understand local population and consumer trends, using publicly available census data or a proprietary consumer trend analysis database


Business Information for Berks County, PA

Research Coach

Profile Photo
Sarah Hartman-Caverly
Penn State Berks, Thun 107
Social: Twitter Page
Subjects: Campus: Berks