Provides access to two products. Mintel Academic publishes 600 market research reports each year for the U.S. and European consumer markets. Reports analyze market drivers, trends, market forecasts, market segmentations, demographics, and consumer attitudes and purchasing behaviors. The Trends module in Mintel Academic tracks cutting edge trends and shifts in consumer behavior. Mintel Market Sizes provides market size, market share and segmentation data for global consumer packaged goods industries. No walk-ins allowed.
Search or browse by topic and industry to discover trend forecasting reports with an emphasis on digital marketing.
eMarketer research helps marketers answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them. By gathering data from thousands of sources and putting it into context, eMarketer provides the world's top brands, agencies and media companies with the most complete view of digital marketing available. Every report openly references studies and interviews that are handpicked from more than 4,000 research sources. Content is provided in the format of analyst reports, charts, articles, interviews/case studies, PowerPoint presentations, comparative estimates, forecasts, webinars and more. High level topics include: Advertising & Marketing, B2B, Consumers & eCommerce, Demographics, Email, Media Usage, Mobile, Search, Social Media and Video. These topics cut across all industries and geographies.
Access free market analysis reports on emerging trends worldwide.
Generative AI
Use the text-to-text generative AI of your choice in accordance with the academic integrity guidelines for your course. Be sure to cite generative AI (examples for APA style) and include a footnote explaining your prompt!
Use the PROMPT Design Framework to optimize generative AI output by specifying a Persona, Requirements, Organization, Medium, Purpose, and Tone. Printable and fillable Word doc.