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BA 422W: Strategic Business Planning

Information on companies, industries, non-profit organizations, and Berks County business resources.

Industry Research

Pagoda landmark in Reading, PA.

Adapted from Pagoda (Reading, Pennsylvania) by FirozAnsari via Wikimedia commons under CC BY-SA 4.0.

Key Industry Research Databases

Trade Associations

Trade associations often have information on their industry. They also organize trade shows or conventions to showcase upcoming trends, products, and services.
If you know of a trade association pertinent to your industry, visit their website.
If you need to locate one, you can:

  • see individual IBISWorld industry reports - sometimes associations are listed under "Additional Resources"
  • do a Web search of key industry terms and add "association"

Trade and Scholarly Literature

Find articles for business professionals and scholars.

More Industry Information Sources

Generative AI

Use the text-to-text generative AI of your choice in accordance with the academic integrity guidelines for your course. Be sure to cite generative AI (examples for APA style) and include a footnote explaining your prompt!

Access In-class Activities

Research Coach

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Sarah Hartman-Caverly
Penn State Berks, Thun 107
Social: Twitter Page
Subjects: Campus: Berks