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BA 422W: Strategic Business Planning

Information on companies, industries, non-profit organizations, and Berks County business resources. Shankweiler & Richards.

Industry Research

Pagoda landmark in Reading, PA.

Adapted from Pagoda (Reading, Pennsylvania) by FirozAnsari via Wikimedia commons under CC BY-SA 4.0.

Trade Associations

Trade associations often have information on their industry. They also organize trade shows or conventions to showcase upcoming trends, products, and services.
If you know of a trade association pertinent to your industry, visit their website.
If you need to locate one, you can:

  • see individual IBISWorld industry reports - sometimes associations are listed under "Additional Resources"
  • do a Web search of key industry terms and add "association"

Trade and Scholarly Literature

Find articles for business professionals and scholars.

More Industry Information Sources