Library Guides: MKTG 301 Berks: Marketing: Find ECONOMIC Information

Find ECONOMIC Information

Social Explorer This link opens in a new window
Set your Location and use the "Change Data" menu to explore economic data about locations in the US.
Social Explorer provides easy access to demographic information about the United States, from 1790 to present. It allows you to easily create visual maps and reports for a variety of variables.

Activity - Finding Economic Information from Social Explorer
Practice finding economic information from Social Explorer. Email the results to yourself for future reference (optional).
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These in-class activities will help you prepare for secondary research to inform your start-up business or non-profit marketing plan.
Opportunity Atlas - US Census Bureau Center for Economic Studies
Maps adults' economic outcomes based on the census tracts they lived in as children. Variables include adult earnings and incarceration rates and children's neighborhoods, parental characteristics, and more.
Census Data (was American FactFinder)
Customize demographic and economic reports using national, regional, state, and local data from the US Census Bureau.

SimplyAnalytics This link opens in a new window
Under the Data tab, explore categories like Income, Education, Jobs & Employment, Poverty, Market Segments, and Consumer Behavior. Set your location and create thematic maps and reports using demographic, business, & marketing data. Data tables can be exported as .CSV or Excel files. Create a personal workspace by registering your PSU email. **5 user cap. Firefox or Chrome recommended.
Limited to 3 concurrent users. SimplyAnalytics enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic data (ie. census, consumer expenditure data) including estimates and projections, business data from D&B and the County Business Patterns Survey (CBP) and marketing data from EASI/MRI and Claritas PRIZM segments. SimplyAnlytics turns complex data into valuable information that is easily accessed through an innovative and user-friendly interface. Data is available at the State, Congressional District, County, City, ZIP Code, Census Tract and Block Group level in addition to custom trade area and can be exported as images, shapefiles or in tabular formats. Authorized PSU users must "Sign in as a guest" if they do not wish to register for a personal account. Personal accounts save your preferences, reports, and maps.

Adapted from Pagoda (Reading, Pennsylvania) by FirozAnsari via Wikimedia commons under CC BY-SA 4.0.