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MKTG 301 Berks: Marketing

Secondary marketing research for new ventures, REACH, and Be Bold, Take Charge programs in the Reading and Lebanon, PA region.


Pagoda with panoramic view of Reading, PA.

Adapted from Pagoda (Reading, Pennsylvania) by FirozAnsari via Wikimedia commons under CC BY-SA 4.0.

To develop a marketing strategy for a new venture, conduct secondary market research and analyze the marketing environment based on:

For secondary marketing research for nonprofits, companies and industries, see Business & Industry Information Sources.

When you are ready to cite your sources, see Cite Reports.

Need help? Use Ask a Librarian (live chat / SMS / email / phone) or schedule a research consultation.

MKTG 301 Research Lab

Prompt Engineering: Think, Pair, Ask AI, Share

Research question: What is the demographic, economic, and cultural environment of Reading, PA?

  1. Think. On your own, draft some prompts for generative AI (like ChatGPT).
  2. Pair. With a partner, discuss your draft prompts. Develop 1-2 to use.
  3. Ask AI. Input your prompt(s) into one of the generative AI platforms below.
  4. Share. Let's discuss as a whole group: What worked well? What did you need to tweak? Did you get the information you were looking for? Does it seem accurate? How do you know?

Inspired by "Think-Pair-Share with ChatGPT" proposed by Sarah Dillard.

PROMPT Design Framework comprising Persona, Requirements, Organization, Medium, Purpose, and Tone.



Hidden Layer Simulation

Open the Hidden Layer Simulation to explore the deep learning work of nodes in a large language model neural network.

Hidden layer architecture of one input node, three parallel hidden layer nodes, and one output node.

Continue Your Research

Continue your research using, Access World News, and other resources for demographic, economic, and cultural information in your course research guide.

Research Coach

Profile Photo
Sarah Hartman-Caverly
Penn State Berks, Thun 107
Social: Twitter Page
Subjects: Campus: Berks