Adapted from Pagoda (Reading, Pennsylvania) by FirozAnsari via Wikimedia commons under CC BY-SA 4.0.

To develop a marketing strategy for a new venture, conduct secondary market research and analyze the marketing environment based on:

• Demographic information
• Economic information
• Cultural environment information
• Competitive business environment information

For secondary marketing research for nonprofits, companies and industries, see Business & Industry Information Sources.

When you are ready to cite your sources, see Cite Reports.

Need help? Use Ask a Librarian (live chat / SMS / email / phone) or schedule a research consultation.

Prompt Engineering: Think, Pair, Ask AI, Share

Research question: What is the demographic, economic, and cultural environment of Reading, PA?

1. Think. On your own, draft some prompts for generative AI (like ChatGPT).
2. Pair. With a partner, discuss your draft prompts. Develop 1-2 to use.
3. Ask AI. Input your prompt(s) into one of the generative AI platforms below.
4. Share. Let's discuss as a whole group: What worked well? What did you need to tweak? Did you get the information you were looking for? Does it seem accurate? How do you know?

Inspired by "Think-Pair-Share with ChatGPT" proposed by Sarah Dillard.

Hidden Layer Simulation

Open the Hidden Layer Simulation to explore the deep learning work of nodes in a large language model neural network.

Continue Your Research

Continue your research using Census.gov, Access World News, and other resources for demographic, economic, and cultural information in your course research guide.