Library Guides: MKTG 301 Berks: Marketing: Find DEMOGRAPHIC Information

Find DEMOGRAPHIC Information

Census Data (was American FactFinder)
Customize demographic and economic reports using national, regional, state, and local data from the US Census Bureau.
Activity - Finding Demographic Information from Census.gov
Practice finding demographic information from Census.gov. Email the results to yourself for future reference (optional).
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These in-class activities will help you prepare for secondary research to inform your start-up business or non-profit marketing plan.

Exporting Data from Data.Census.Gov

1) From the census report, access the original data table

2) In the data table, select the Excel tool

Screen shot of a data able in Data.Census.Gov with a red circle around the Excel export tool.

3) Your Excel Workbook will download. The table data is in the Data worksheet.

Screen shot of data table in Excel showing the Data worksheet.

Social Explorer This link opens in a new window
Set your Location and use the "Change Data" menu to explore demographic, economic, and cultural data about locations in the US.
Social Explorer provides easy access to demographic information about the United States, from 1790 to present. It allows you to easily create visual maps and reports for a variety of variables.
SimplyAnalytics This link opens in a new window
Under the Data tab, explore categories like Population, Age, Gender, Race & Ethnicity, Households, and Family Type & Marital Status. Set your location and create thematic maps and reports using demographic, business, & marketing data. Data tables can be exported as .CSV or Excel files. Create a personal workspace by registering your PSU email. **5 user cap. Firefox or Chrome recommended.
Limited to 3 concurrent users. SimplyAnalytics enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic data (ie. census, consumer expenditure data) including estimates and projections, business data from D&B and the County Business Patterns Survey (CBP) and marketing data from EASI/MRI and Claritas PRIZM segments. SimplyAnlytics turns complex data into valuable information that is easily accessed through an innovative and user-friendly interface. Data is available at the State, Congressional District, County, City, ZIP Code, Census Tract and Block Group level in addition to custom trade area and can be exported as images, shapefiles or in tabular formats. Authorized PSU users must "Sign in as a guest" if they do not wish to register for a personal account. Personal accounts save your preferences, reports, and maps.
Data Planet This link opens in a new window
Demographic and industry data for market research.
Online service that enables researchers to build statistical tables and charts from multiple sources in a single interface. Data includes a wide range of social and demographic data both from the US and international sources.

Adapted from Pagoda (Reading, Pennsylvania) by FirozAnsari via Wikimedia commons under CC BY-SA 4.0.