ROAD 2.0 is a portal to over 31,000 images related to outdoor advertising from the twentieth century. Includes items selected from five archival collections: the Outdoor Advertising Association of America (OAAA) Archives; the OAAA Slide Library; the R.C. Maxwell Company Records; and the papers of prominent outdoor advertising figures John Paver and John Brennan.

- Founded in 1902, operates over 200 out-of-home advertising offices
- "Products" section includes current outdoor advertising genres: billboards, digital, transit
- "Get Inspired" section has case studies, creative examples