Great for industry reports; information on publicly traded companies; and economic and demographic profiles
IBISWorld provides over 700 full-text industry reports, 700 US industry risk rating reports, and information on over 8000 Publicly Traded US Companies as well as hundreds of economic and demographic profiles. Subscription includes access to the US Industry State Reports module.
Competitive industry benchmarks compiled from Dun & Bradstreet's database of public and private companies.
Key Business Ratios on the Web provides access to industry financial norms and ratios. These industry benchmarks are compiled from Dun & Bradstreet's database of public and private companies.
BCC Research provides in-depth market research reports covering technology, science, and healthcare sectors. Reports provide market size forecasts and projections as well as information on major players in the industry. The analyses of these markets will be especially useful to student and faculty entrepreneurs and researchers in Penn State's tech transfer units. Once the database loads, users should click the "Member Login" button on the main screen and then click "IP Authenticate" in order to access reports.
Great for how consumers spend their time and money, and what marketers are doing to reach them!
eMarketer research helps marketers answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them. By gathering data from thousands of sources and putting it into context, eMarketer provides the world's top brands, agencies and media companies with the most complete view of digital marketing available. Every report openly references studies and interviews that are handpicked from more than 4,000 research sources. Content is provided in the format of analyst reports, charts, articles, interviews/case studies, PowerPoint presentations, comparative estimates, forecasts, webinars and more. High level topics include: Advertising & Marketing, B2B, Consumers & eCommerce, Demographics, Email, Media Usage, Mobile, Search, Social Media and Video. These topics cut across all industries and geographies.
Great for trends, demographics, consumer attitudes and behaviors, and much more!
Provides access to two products. Mintel Academic publishes 600 market research reports each year for the U.S. and European consumer markets. Reports analyze market drivers, trends, market forecasts, market segmentations, demographics, and consumer attitudes and purchasing behaviors. The Trends module in Mintel Academic tracks cutting edge trends and shifts in consumer behavior. Mintel Market Sizes provides market size, market share and segmentation data for global consumer packaged goods industries. No walk-ins allowed.
Great marketing data on industries, countries, and consumers!
Passport GMID provides business intelligence on industries, countries, and consumers. Content includes: international demographic, macro-economic, and marketing data; industry statistics; statistics on brand and company rankings; comment on emerging industry, country, and consumer trends; consumer lifestyle statistics, future demographic reports.
Great advertising sources for TV, radio, newspapers, and consumer and business publications!
Remote users must use the GlobalProtect VPN for access. VPN information for remote users. SRDS provides a number of different advertising sources covering: television, radio, newspapers,and consumer and business publications.
