Library Guides: MKTG 301: Principles of Marketing: Country Profiles & Selected Readings

Country Profiles

GlobalEDGE Insights by Country
Comprehensive source of business statistical data for 201 countries around the world. Includes information about their history, economy and political conditions.

>> example: GlobalEDGE Insight for: GERMANY

Business Source Premier This link opens in a new window
Includes full text of HARVARD BUSINESS REVIEW articles and selected case studies.
An essential article database for business research providing the full text for more than 2,000 periodicals, including about 1,000 scholarly journals. Covers virtually all disciplines in business and economics, including: accounting, economics, econometrics, finance, marketing, management, MIS, QMM and supply chain management.

Use the following steps to find articles and cases studies published in Harvard Business Review:

Connect to the Business Source Premier database
Type HARVARD BUSINESS REVIEW in a search box and change the "select a field" to SO PUBLICATION NAME
For articles, type your subject terms in the remaining search boxes and click on SEARCH
For case studies, type CASE STUDIES in the second search box, and type your subject terms in the remaining search box
View this screencast link to see a demonstration of these search strategies: http://screencast.com/t/lmaGbc3Fsy3