SimplyAnalytics can generate ways of viewing data other than the Map view, including a variety of data tables and charts. Below you will find information about some commonly used View types.
All Views available in our SimplyAnalytics subscription can be browsed by clicking on the New View + button in the database. A list of already-generated views appears below that button, allowing you to toggle through the automatically generated views as well as any you create.
Related Data Tables are particularly useful when looking at data from MRI-Simmons, including the Market Segments data and data from consumer behavior surveys. This is because they should you the values for all related variables for a given location.
For example, if you chose the variable % MEDIA | INTERNET | ACTIVITIES DONE IN THE LAST 30 DAYS | OBTAINED THE LATEST NEWS/CURRENT EVENTS, it would show you what percentage of households in the location(s) you choose used the Internet for not just that purpose, but for any of the other possible responses to the same question. These include activities like "obtained sports news/information," "looked for recipes," and "watched a movie online."
To generate a Related Data Table:
Once you've generated the table, you can either sort it by variable name or the values for one location.
Ranking Tables take smaller geographic units (such as ZIP codes) in a larger geographic unit (such as a county) and rank them based on the value of a specified variable.
For example, if you wanted a table ranking the ZIP codes in Centre County by median household income, you would:
Location Queries are a tool to identify locations that match specific criteria. For example, you could use a location query to look for Zip Codes with a median household income over a certain amount where at least 50% of households have used the internet to obtain information on news and/or current events.
To generate a Location Query: