Market Research Defined: Gathering information about your customers, competition, and industry beforehand will better help you understand the opportunities and limitations of your business idea and help reduce risk.
Market Research in 2 parts:
For this course, we are interested in Secondary Market Research.
This is a list of keywords associated with market research. While not comprehensive, it can be used to help you develop a search strategy.
Getting started in Biomedical Engineering Research Means using Business Databases. Below are a few Penn State University Libraries Databases that are good starting points. Along with some tips and tricks.
Note: In the main search bar, type your keyword, company, or NAICS code. Search in the 2022 Code Search Bar for the most recent NAICS codes.
Note: Depending on the size and diversity of product/activity of some companies, more than one NAICS code may be attributed to the company.
Note: Quotation marks around a phrase do NOT work in this database.
Note: Once the database loads, users should click the "Member Login" button on the main screen and then click "IP Authenticate" in order to access reports.