Analysis of consumer goods and services markets. Includes market research reports on product, service, and consumer categories covering market drivers, trends, forecasts, and consumer attitudes and behaviors. Contains news items called "Observations" that report on product launches
Provides access to two products. Mintel Academic publishes 600 market research reports each year for the U.S. and European consumer markets. Reports analyze market drivers, trends, market forecasts, market segmentations, demographics, and consumer attitudes and purchasing behaviors. The Trends module in Mintel Academic tracks cutting edge trends and shifts in consumer behavior. Mintel Market Sizes provides market size, market share and segmentation data for global consumer packaged goods industries. No walk-ins allowed.
Reports on global industries and markets. Includes information on consumer trends and behaviors, economic data, demographic data, and more
Passport GMID provides business intelligence on industries, countries, and consumers. Content includes: international demographic, macro-economic, and marketing data; industry statistics; statistics on brand and company rankings; comment on emerging industry, country, and consumer trends; consumer lifestyle statistics, future demographic reports.
Reports, data, and articles covering how consumers interact with technology. Topics include advertising & marketing, ecommerce, financial services, health, and technology. Includes information on how consumers interact with mobile devices and social media
eMarketer research helps marketers answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them. By gathering data from thousands of sources and putting it into context, eMarketer provides the world's top brands, agencies and media companies with the most complete view of digital marketing available. Every report openly references studies and interviews that are handpicked from more than 4,000 research sources. Content is provided in the format of analyst reports, charts, articles, interviews/case studies, PowerPoint presentations, comparative estimates, forecasts, webinars and more. High level topics include: Advertising & Marketing, B2B, Consumers & eCommerce, Demographics, Email, Media Usage, Mobile, Search, Social Media and Video. These topics cut across all industries and geographies.
Contains full-text articles from a range of business-focused publications including newspapers, magazine, and trade journals. Search ABI/INFORM as well as Business Source Premier to get a sense of what is currently happening in the market space your product or service is targeting
Search a complete database comprising full-text business periodicals and news sources from ABI/INFORM Global, Dateline, and Trade & Industry.
Contains full-text articles from a range of business-focused publications including newspapers, magazine, and trade journals. Search Business Source Premier as well as ABI/INFORM to get a sense of what is currently happening in the market space your product or service is targeting
An essential article database for business research providing the full text for more than 2,000 periodicals, including about 1,000 scholarly journals. Covers virtually all disciplines in business and economics, including: accounting, economics, econometrics, finance, marketing, management, MIS, QMM and supply chain management.
Reports on US and global industries detailing their performance, outlook, operations, and competitive landscape
IBISWorld provides over 700 full-text industry reports, 700 US industry risk rating reports, and information on over 8000 Publicly Traded US Companies as well as hundreds of economic and demographic profiles. Subscription includes access to the US Industry State Reports module.
Market research reports covering technology, science, and healthcare sectors
BCC Research provides in-depth market research reports covering technology, science, and healthcare sectors. Reports provide market size forecasts and projections as well as information on major players in the industry. The analyses of these markets will be especially useful to student and faculty entrepreneurs and researchers in Penn State's tech transfer units. Once the database loads, users should click the "Member Login" button on the main screen and then click "IP Authenticate" in order to access reports.
Contains full-text articles from a range of business-focused publications including newspapers, magazine, and trade journals. Search ABI/INFORM as well as Business Source Premier to find articles about your competitors
Search a complete database comprising full-text business periodicals and news sources from ABI/INFORM Global, Dateline, and Trade & Industry.
Contains full-text articles from a range of business-focused publications including newspapers, magazine, and trade journals. Search Business Source Premier as well as ABI/INFORM to find articles about your competitors
An essential article database for business research providing the full text for more than 2,000 periodicals, including about 1,000 scholarly journals. Covers virtually all disciplines in business and economics, including: accounting, economics, econometrics, finance, marketing, management, MIS, QMM and supply chain management.