Research for Competitive Advantage
Career Prep Research Tools
In your group, explore your assigned research tool. Be prepared to demonstrate your discoveries to the class!
- Worksheet: BA 420 Career Prep ResearchRecord your observations in this worksheet, and take notes on demonstrations by your classmates! Printable and fillable PDF.
- Mergent Intellect This link opens in a new windowMergent Intellect is a company research database. You can find information about both publicly traded and private companies.
Think of a company you would like to work for and search for their profile.
Is the company in good financial health? What industry do they operate in? Who are there competitors? Have they been in the news lately? Can you find job opportunities in the database? - SAGE Skills Business This link opens in a new windowSAGE Skills Business can prepare you to transition from the classroom to the conference room.
Browse the modules or take the self-assessment.
What kind of skills are supported? What do the skills guides look like? Do these skills guides seem helpful for career preparation?
- CareerOneStopCareerOneStop offers free resources for career planning.
Use the resources under Explore Careers: Learn About Careers,
What kind of information can you find in a Career / Occupation Profile? What careers are experiencing fast growth or have the most openings?
Explore the resources under Job Search.
What resources are available to prepare you for interviewing and negotiating offers? - ComparablyComparably.com is an online recruiting and job application website.
Access the Companies tab and browse or search by company name or job title.
What can you learn from company reviews? Are there useful tips in the Interviews and Q&A tabs of the company profile?
Alternately, feel free to use your preferred job search aggregator, such as Indeed or Glassdoor!
Generative AI tools
How can you use AI in your job search?
How will AI impact your profession over the next five years?
Alternately, feel free to use your preferred AI platform!
- AI PlaygroundCompare output from free versions of ChatGPT, Google Gemini, Meta AI, Cohere, and Mistral.
Related Resources
Additional resources for career planning, as well as company and industry research.
- Beyond BerksA collection of resources for planning life after undergrad in Thun Library. Includes grad school entrance exam and professional exam prep materials, job search and career planning guides, and entrepreneurship resources.
