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Competitive Intelligence: Tools and Techniques

This tutorial series demonstrates company, industry, and market research tools; patent searching; and strategies for competitive intelligence research.

Learn Competitive Intelligence

Competitive intelligence (CI) is the act of gathering actionable information about an entity's competitive environment (

Competitive intelligence is an important technique for establishing competitive advantage in

  • business planning
  • new product or service development
  • market discovery, and
  • career research.

This tutorial series demonstrates search tools and techniques for competitive intelligence-gathering.

Tip! Login with your credentials for access to University Libraries subscription databases. For best functionality, or if you don't see content in the main tutorial screen, click the Open in a new window button.

Company Research for CI

Market Discovery Research for CI

Industry Research for CI

Intellectual Property Research for CI

Databases and Search Tools Featured in the CI Series

Company Research

Market Discovery

Industry Research

Intellectual Property Research

CI-related Research Guides from Penn State University Libraries

Research Coach

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Sarah Hartman-Caverly
Penn State Berks, Thun 107
Social: Twitter Page
Subjects: Campus: Berks