Skip to Main Content

MKTG 301H: Principles of Marketing (Honors)

Instructor: Dr. Johanna Slot

Market Research

Citation

 

IBISWorld: 

Include a report number, if given, in parentheses after the title. Because the reports are updated over time, include a retrieval date.

Hyland, R. (2018, December). Single location full-service restaurants in the US (Industry Report 72211b). IBISWorld. Retrieved October 24, 2019, from https://clients1.ibisworld.com

Mintel: 

Notice that unlike IBISWorld, Mintel does not provide report numbers. Because the reports are updated over time, include a retrieval date.

Failla, J. (2019, February). Full service restaurants – US. Mintel. Retrieved October 24, 2019, from https://academic.mintel.com

eMarketer:

Worldwide digital ad revenues. (2021). Retrieved July 30, 2021, from eMarketer. https://pro-na1.emarketer.com/