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MKTG 301H: Principles of Marketing (Honors)

Instructor: Dr. Johanna Slot

Company Research

Company website:

  • On your company's website, search for anything like "About Us," "Our Company," "Who We Are," etc.
  • Search for sustainability and person-centered initiatives. 
    • Look for anything like "sustainability report," "CSR report," or "ESG report," etc.
    • Look for anything like "Our People," "Diversity, Equity, and Inclusion," "Social Impact," etc.
    • Sometimes this information may be found under the "Careers" portion of your company's website.

Industry Research

Explore the Current Landscape