Passport GMID provides business intelligence on industries, countries, and consumers. Content includes: international demographic, macro-economic, and marketing data; industry statistics; statistics on brand and company rankings; comment on emerging industry, country, and consumer trends; consumer lifestyle statistics, future demographic reports.
Political and economic risks by country, and information related to starting a business in the country.
Country Reports on 106 countries. Gives political and economic risk analysis available. Each Country Report focuses specifically on political and business information: finding developing markets, determining currency movements, preparing for capital investments, or making judgments about corporate security. Note: the tabs International Country Risk Guide (ICRG) and Political Risk Services (PRS) provide access to information regarding methodology, but do not provide access to the actual products. Access to the CountryData and the Political Risk Yearbook are available through the University Libraries A-Z list.
"Created by the International Business Center (IBC) at Michigan State University, globalEDGE™ is a knowledge web portal that connects international business professionals worldwide to a wealth of information, insights, and learning resources on global business activities. Partially funded by a U.S. Department of Education [...] grant (CIBE program), globalEDGE™ is your source for global business knowledge."
The Gale Business Insights Handbook Of Global Marketing examines the questions How can a business measure the cost effectiveness of expanding globally How do you build and manage an international brand? and How can I identify new product opportunities in emerging markets? Entries examine such topics as: The 4 P's (Product, Price, Placement, Promotion) and how the mix differs when you're going global; research strategies for finding actionable intelligence; understanding other business environments; segmenting markets on a global scale; the merits and drawbacks to standardization; and more.