Library Guides: MKTG 445: Global Marketing (Mandhachitara): Reports

Reference and Instruction Librarian

Amy E. Rustic

Contact:

Penn State New Kensington
Blissell Library

724-334-6072

Subjects: Campus: New Kensington

Reports

Passport GMID (Euromonitor) This link opens in a new window
Industry, country and consumer reports.
Passport GMID provides business intelligence on industries, countries, and consumers. Content includes: international demographic, macro-economic, and marketing data; industry statistics; statistics on brand and company rankings; comment on emerging industry, country, and consumer trends; consumer lifestyle statistics, future demographic reports.
Mintel This link opens in a new window
Consumer and market information
Provides access to two products. Mintel Academic publishes 600 market research reports each year for the U.S. and European consumer markets. Reports analyze market drivers, trends, market forecasts, market segmentations, demographics, and consumer attitudes and purchasing behaviors. The Trends module in Mintel Academic tracks cutting edge trends and shifts in consumer behavior. Mintel Market Sizes provides market size, market share and segmentation data for global consumer packaged goods industries. No walk-ins allowed.
Political Risk Yearbook This link opens in a new window
Political and economic risks by country, and information related to starting a business in the country.
Country Reports on 106 countries. Gives political and economic risk analysis. Each Country Report focuses specifically on political and business information: finding developing markets, determining currency movements, preparing for capital investments, or making judgments about corporate security. Note: the tabs International Country Risk Guide (ICRG) and Political Risk Services (PRS) provide access to information regarding methodology, but do not provide access to the actual products. Access to the CountryData and the Political Risk Yearbook are available through the University Libraries A-Z list.

Market Research Guides
U.S. Government source, reporting on markets worldwide. Search by industry or country.
GlobalEDGE
"Created by the International Business Center (IBC) at Michigan State University, globalEDGE™ is a knowledge web portal that connects international business professionals worldwide to a wealth of information, insights, and learning resources on global business activities. Partially funded by a U.S. Department of Education [...] grant (CIBE program), globalEDGE™ is your source for global business knowledge."

Gale Business Insights Handbooks of Global Marketing by Gale Editor (Editor)
ISBN: 9781414499284
Publication Date: 2013-06-14
The Gale Business Insights Handbook Of Global Marketing examines the questions How can a business measure the cost effectiveness of expanding globally How do you build and manage an international brand? and How can I identify new product opportunities in emerging markets? Entries examine such topics as: The 4 P's (Product, Price, Placement, Promotion) and how the mix differs when you're going global; research strategies for finding actionable intelligence; understanding other business environments; segmenting markets on a global scale; the merits and drawbacks to standardization; and more.

Company Information Sources

Nexis Uni This link opens in a new window
Search company profiles (In Guided Search area, click on company first), also look for company news here. Choose "ALL COMPANY INFO" under "...and show me". See search screen image below.
Provides access to a wide range of news, business, legal, and reference information. Covers many news sources for 20 years. Court cases and statutes from all federal and state jurisdictions are included. Most resources can be searched in full text.

Mergent Intellect This link opens in a new window
If you're looking for information about non-U.S. companies, be sure to uncheck the box above the search bar.
Provides data on over 100 million privately held companies.