SimplyAnalytics enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic, business and marketing data. SimplyAnlytics turns complex data into valuable information that is easily accessed through an innovative and user-friendly interface.
Special Access Notes: Only 5 concurrent users.
Provides access to two products. Mintel Academic publishes 600 market research reports each year for the U.S. and European consumer markets. Reports analyze market drivers, trends, market forecasts, market segmentations, demographics, and consumer attitudes and purchasing behaviors. Mintel Market Sizes provides market size, market share and segmentation data for global consumer packaged goods industries.
Special Access Notes: Walk-in access is prohibited by Mintel and not allowed.
Collection of national consumer studies about product and brand usage. Based on an annual survey of 30,000 households
Simmons Insights contains data from the National Consumer Study (NCS), an annual survey of U.S. consumers' buying and media habits. Most recent data available is 3 years old, available to 2004. Users may create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. Data comes from the Simmons NCS, which is sent out to samples of the U.S. population several times a year. Studies include Simmons Kids, Simmons Teens, and Simmons Connect, which also includes the National Hispanic Consumer Study (NHCS) incorporating the same data as the NCS but asks additional questions of Hispanics. Access is limited to 24 simultaneous users. Please LOG OUT after use.
This e-book is part of the RKMA Market Research Handbook Series.
Ethical consumerism and glass box branding by Elena FumagalliEthical consumerism has been on the rise in the last few years as consumers are focusing more and more on spending their money in a way that aligns with their values and beliefs. At the same time, technological innovation and increased connectivity through social media are helping consumers in their quest for conscious consumption choices. As a consequence, companies that once used to be black boxes are now becoming glass boxes, meaning that their internal cultures and processes become visible to consumers who are proactively choosing who to do business with. Consumers are now able to see how companies source their materials, treat their employees, and more generally, how ethically they behave within company walls and with society at large. The increased transparency companies face coupled with increasing consumers' demands could be seen as a threat, but also as an opportunity. This case urges readers to focus on the possibilities that these trends offer to business in various industries.