Marketing

This database (part of ProQuest) provides online access to articles from leading business publications, including the Wall Street Journal.

- Essential article database for business research providing the full text for more than 2,000 periodicals, including about 1,000 scholarly journals
- Covers virtually all disciplines in business and economics, including: accounting, economics, econometrics, finance, marketing, management, MIS, QMM and supply chain management

Provides access to a wide range of news information. Covers many news sources for 20 years. Most resources can be searched in full text.

full-text articles from journals published by the American Psychological Association and others.

- Essential research in psychology and behavioral science relating to product positioning and branding, persuasion, consumer behavior, and public opinion.
- These databases have applications in marketing, advertising, sales, and product development