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Corporate Innovation and Entrepreneurship

Information Resources to support the CIENT Major

Access Key

PSU

Access is available to currently enrolled students, faculty, and staff. Must be accessed from a University Libraries' webpage (including this one) when off-campus or using campus WiFi

PSU - VPN

Access is available to currently enrolled students, faculty, and staff when connected to the GlobalProtect VPN

PSU & Alumni Library

Access is available to currently enrolled students, faculty, and staff. Members of the Penn State Alumni Association can also access a version of this resource through the Alumni Library Online

PA Residents

Access is available to all Pennsylvania residents

Community

Access is available to everyone

Why is this important?

Gathering information about your customers, competition, and industry beforehand will better help you understand the opportunities and limitations of your business idea and help reduce risk. Articles, reports, and surveys known as "secondary" resources can help you:

  • Map out competitors, partners and suppliers
  • Gather consumer demographics and track trends, attitudes and purchasing behaviors
  • Determine market size, demand and market segments
  • Identify industry opportunities, challenges, financial outlook and regulatory environment

Industry & Market Research

Databases

Articles

Web Resources

Company Research

Databases

Articles

Web Resources