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Corporate Innovation and Entrepreneurship

Information Resources to support the CIENT Major

Why is this important?

Gathering information about your customers, competition, and industry beforehand will better help you understand the opportunities and limitations of your business idea and help reduce risk. Articles, reports, and surveys known as "secondary" resources can help you:

  • Map out competitors, partners and suppliers
  • Gather consumer demographics and track trends, attitudes and purchasing behaviors
  • Determine market size, demand and market segments
  • Identify industry opportunities, challenges, financial outlook and regulatory environment

Industry & Market Research

Databases

Web Resources

Company Research

Databases

Web Resources