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MKTG 301: Principles of Marketing

Professor Tulay Girard

Company Research

Industry Research

Other Business Databases

NAICS & SIC Codes

"NAICS" (North American Industrial Classification System) and "SIC" (Standard Industrial Classification) are two systems for classifying business data by industry. Knowing the NAICS or SIC codes for your segment of business can make it easier to find data about it.