Library Guides: MKTG 301: Principles of Marketing: Company & Industry Research

Company Research

Mergent Intellect This link opens in a new window
Great for data on privately held companies.
Provides data on over 100 million privately held companies.

Industry Research

IBISWorld This link opens in a new window
Great for industry reports, publicly traded companies, and economic and demographic profiles.
IBISWorld provides over 700 full-text industry reports, 700 US industry risk rating reports, and information on over 8000 Publicly Traded US Companies as well as hundreds of economic and demographic profiles. Subscription includes access to the US Industry State Reports module.

Other Business Databases

Business Source Premier This link opens in a new window
Your "go to" for scholarly articles on business and economics.
An essential article database for business research providing the full text for more than 2,000 periodicals, including about 1,000 scholarly journals. Covers virtually all disciplines in business and economics, including: accounting, economics, econometrics, finance, marketing, management, MIS, QMM and supply chain management.
ProQuest (Multiple Databases) This link opens in a new window
Great for articles appearing in popular magazines, national newspapers, and scholarly journals.
Searches multiple ProQuest products, indexing 5,000+ magazines, journals, and newspapers. Keywords: news, New York Times, current events, contemporary issues, hot topics, English 15, CAS 100.

NAICS & SIC Codes

"NAICS" (North American Industrial Classification System) and "SIC" (Standard Industrial Classification) are two systems for classifying business data by industry. Knowing the NAICS or SIC codes for your segment of business can make it easier to find data about it.

NAICS Codes
Administered by the U.S. Census Bureau.
SIC Codes
Administered by the Occupational Safety & Health Administration.