Provides access to two products. Mintel Academic publishes 600 market research reports each year for the U.S. and European consumer markets. Reports analyze market drivers, trends, market forecasts, market segmentations, demographics, and consumer attitudes and purchasing behaviors. The Trends module in Mintel Academic tracks cutting edge trends and shifts in consumer behavior. Mintel Market Sizes provides market size, market share and segmentation data for global consumer packaged goods industries. No walk-ins allowed.
Collection of national consumer studies about product and brand usage. Based on an annual survey of 30,000 households
Simmons Insights contains data from the National Consumer Study (NCS), an annual survey of U.S. consumers' buying and media habits. Most recent data available is 3 years old. Users may create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. Data comes from the Simmons NCS, which is sent out to samples of the U.S. population several times a year. Studies include Simmons Kids, Simmons Teens, and Simmons Connect, which also includes the National Hispanic Consumer Study (NHCS) incorporating the same data as the NCS but asks additional questions of Hispanics. Access is limited to 24 simultaneous users. Please LOG OUT after use.
Online data and mapping tool- compare variables, rank locations- create a demographic analysis
Limited to 3 concurrent users. SimplyAnalytics enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic data (ie. census, consumer expenditure data) including estimates and projections, business data from D&B and the County Business Patterns Survey (CBP) and marketing data from EASI/MRI and Claritas PRIZM segments. SimplyAnlytics turns complex data into valuable information that is easily accessed through an innovative and user-friendly interface. Data is available at the State, Congressional District, County, City, ZIP Code, Census Tract and Block Group level in addition to custom trade area and can be exported as images, shapefiles or in tabular formats. Authorized PSU users must "Sign in as a guest" if they do not wish to register for a personal account. Personal accounts save your preferences, reports, and maps.