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In-depth market research reports covering technology, science, and healthcare.
BCC Research provides in-depth market research reports covering technology, science, and healthcare sectors. Reports provide market size forecasts and projections as well as information on major players in the industry. The analyses of these markets will be especially useful to student and faculty entrepreneurs and researchers in Penn State's tech transfer units. Once the database loads, users should click the "Member Login" button on the main screen and then click "IP Authenticate" in order to access reports.
Information on how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them.
eMarketer research helps marketers answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them. By gathering data from thousands of sources and putting it into context, eMarketer provides the world's top brands, agencies and media companies with the most complete view of digital marketing available. Every report openly references studies and interviews that are handpicked from more than 4,000 research sources. Content is provided in the format of analyst reports, charts, articles, interviews/case studies, PowerPoint presentations, comparative estimates, forecasts, webinars and more. High level topics include: Advertising & Marketing, B2B, Consumers & eCommerce, Demographics, Email, Media Usage, Mobile, Search, Social Media and Video. These topics cut across all industries and geographies.
Over 600 market research reports for the US and European consumer markets and information on market size and segmentation for global consumer packaged goods industries.
Provides access to two products. Mintel Academic publishes 600 market research reports each year for the U.S. and European consumer markets. Reports analyze market drivers, trends, market forecasts, market segmentations, demographics, and consumer attitudes and purchasing behaviors. Mintel Market Sizes provides market size, market share and segmentation data for global consumer packaged goods industries.
Special Access Notes: Walk-in access is prohibited by Mintel and not allowed.
Provides business intelligence on consumers, including demographics, macroeconomic, marketing data, consumer trends, consumer lifestyle statistics, and future demographic reports.
Passport GMID provides business intelligence on industries, countries, and consumers. Content includes: international demographic, macro-economic, and marketing data; industry statistics; statistics on brand and company rankings; comment on emerging industry, country, and consumer trends; consumer lifestyle statistics, future demographic reports.
Information on over 20,000 advertising agencies and 120,000 advertising campaigns.
* Information on over 20,000 ad agencies and 120,000 campaigns of all types* Over 1,000 new ads added each week* Downloads available for classroom use and assignments
Contains data from the National Consumer Study (NCS), an annual survey of US consumers' buying and media habits.
Simmons Insights contains data from the National Consumer Study (NCS), an annual survey of U.S. consumers' buying and media habits. Most recent data available is 3 years old, available to 2004. Users may create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. Data comes from the Simmons NCS, which is sent out to samples of the U.S. population several times a year. Studies include Simmons Kids, Simmons Teens, and Simmons Connect, which also includes the National Hispanic Consumer Study (NHCS) incorporating the same data as the NCS but asks additional questions of Hispanics. Access is limited to 24 simultaneous users. Please LOG OUT after use.
Online mapping application that contains over 15,000 indicators related to housing, education, mortgages, jobs, and more.
PolicyMap (www.policymap.com) is an online mapping application created by The Reinvestment Fund and contains over 15,000 indicators related to housing, education, mortgage originations, jobs and more. It’s fast, efficient and captures data in visually powerful ways through custom maps, tables and reports.
Create professional-quality thematic maps and reports using extensive demographic, business, and marketing data.
SimplyAnalytics enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic, business and marketing data. SimplyAnlytics turns complex data into valuable information that is easily accessed through an innovative and user-friendly interface.
Special Access Notes: Only 5 concurrent users.