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COMM 421: Advertising Creative Strategies

Opinion Polls and Consumer Behavior

You can click the Resources tab to find "Interpreting Crosstab Data" and other User Guides.

*PLEASE NOTE: The following tutorials utilize the "1.0" interface of Simmons. If the interface you get when you open Simmons does not match what is used in the video, look in the top menu bar for the "Launch 1.0" button and click it.

Video Tutorial: How to Run a Quick Report Using Simmons Insights

Video Tutorial: How to Run a Cross Tab Report Using Simmons Insights