Discover emerging products and services, and find consumer trends, market forecasts, industry analysis, and more.
Provides access to two products. Mintel Academic publishes 600 market research reports each year for the U.S. and European consumer markets. Reports analyze market drivers, trends, market forecasts, market segmentations, demographics, and consumer attitudes and purchasing behaviors. The Trends module in Mintel Academic tracks cutting edge trends and shifts in consumer behavior. Mintel Market Sizes provides market size, market share and segmentation data for global consumer packaged goods industries. No walk-ins allowed.
Get inspiration from marketing campaigns and advertisements.
* Information on over 20,000 ad agencies and 120,000 campaigns of all types* Over 1,000 new ads added each week* Downloads available for classroom use and assignments
Consumer behavior and trend forecasting based on digital marketing data.
eMarketer research helps marketers answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them. By gathering data from thousands of sources and putting it into context, eMarketer provides the world's top brands, agencies and media companies with the most complete view of digital marketing available. Every report openly references studies and interviews that are handpicked from more than 4,000 research sources. Content is provided in the format of analyst reports, charts, articles, interviews/case studies, PowerPoint presentations, comparative estimates, forecasts, webinars and more. High level topics include: Advertising & Marketing, B2B, Consumers & eCommerce, Demographics, Email, Media Usage, Mobile, Search, Social Media and Video. These topics cut across all industries and geographies.
Find industry analysis reports, including performance drivers, supply chain logistics, operating conditions, key statistics, and forecasts. Also includes brief company profiles.
IBISWorld provides over 700 full-text industry reports, 700 US industry risk rating reports, and information on over 8000 Publicly Traded US Companies as well as hundreds of economic and demographic profiles. Subscription includes access to the US Industry State Reports module.
Business Stats provides access to historic, current, and projected demographic and industry data at the state, county, ZIP code, and metropolitan statistical area level. Data are especially useful for business plan projects and market research assignments.
Case studies in entrepreneurship and other business topics.
This collection of case studies covers the following subjects: entrepreneurship, human resource management, international business, marketing, operations management, and more.
Access Company Profiles from Marketline at the top-left of the screen.
An essential article database for business research providing the full text for more than 2,000 periodicals, including about 1,000 scholarly journals. Covers virtually all disciplines in business and economics, including: accounting, economics, econometrics, finance, marketing, management, MIS, QMM and supply chain management.
Tip! For company research, check the company's webpage for investor or shareholder information, or look for their SEC 10-K annual filing.
Benchmark against industry financial norms and ratios. Some company-specific financial data also available.
Key Business Ratios on the Web provides access to industry financial norms and ratios. These industry benchmarks are compiled from Dun & Bradstreet's database of public and private companies.
This bestselling book contains clear step-by-step instructions and forms to put together a convincing business plan with realistic financial projections, effective marketing strategies, and overall business goals. Learn how to figure out if your business idea will make money, determine and forecast cash flow, create profit and loss forecasts, prepare marketing and personnel plans, find potential sources of financing, and present your well-organized plan to lenders and other backers, and learn about best practices for raising money, from SBA loans to equity crowdfunding.
Full-text news, trade articles, and scholarly journal articles in the business domain.
An essential article database for business research providing the full text for more than 2,000 periodicals, including about 1,000 scholarly journals. Covers virtually all disciplines in business and economics, including: accounting, economics, econometrics, finance, marketing, management, MIS, QMM and supply chain management.
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