Welcome to the MKTG 480: Intermediate Social Media Marketing Workshop!
Social Media Marketing Campaign
- Work in small groups to create a digital marketing campaign for Malwee Group / Xinterra's Ar.voree carbon capture fabric tee in the form of social media post text.
- Use at least one of the generative AI tools listed below to create a genAI social media marketing copy for the same product.
Image-to-Text
- Photo: Malwee Group / Xinterra Ar.voree teeSave a copy of this photo to use with Image Caption Generator courtesy of TrendHunter.com.
Text-to-Text
- Caption[It]Use the examples provided by Caption[It] to help you brainstorm some text. You are not required to download the app for this exercise.
- Student perspective: don’t use AI to do the work, use it to make the work betterPrompt design advice from a Penn State international student.
- PROMPT Design Worksheet (fillable PDF)Use the PROMPT Design Framework to optimize generative AI output by specifying a Persona, Requirements, Organization, Medium, Purpose, and Tone.
- [accessible version] PROMPT Design WorksheetUse the PROMPT Design Framework to optimize generative AI output by specifying a Persona, Requirements, Organization, Medium, Purpose, and Tone. Printable and fillable Word doc.
The Hidden Layer
Open the Hidden Layer Simulation to explore the deep learning work of nodes in a large language model neural network, and consider their implications for AI bias, hallucination, and explainability.
- Text-only version of Hidden Layer SimulationThis text-only version of the Hidden Layer Simulation can be used with screen readers.
Examine AI bias in more detail by exploring the image galleries created by Rest of World using Midjourney.
Rest of World not available? Try these alternatives:
AI in Digital Marketing
Discussion:
- How does your original social media marketing copy compare to the one generated by AI?
- In what ways could genAI be useful to social media marketing? In what ways is it not useful?
- What do you need to know, and be aware of, to use genAI effectively in social media marketing?
