Welcome to the MKTG 473: Digital Marketing Workshop!
Digital Marketing Campaign
- Work in small groups to create a digital marketing campaign for The Q's all-terrain rollerblades in the form of social media post text.
- Use at least one of the generative AI tools listed below to create a genAI digital marketing campaign for the same product.
Image-to-Text
- Photo: The Q's all-terrain roller bladesSave a copy of this photo to use with Image Caption Generator courtesy of TrendHunter.com.
Text-to-Text
- Caption[It]Use the examples provided by Caption[It] to help you brainstorm some text. You are not required to download the app for this exercise.
- AI PlaygroundCompare output from free versions of ChatGPT, Google Gemini, Meta AI, Cohere, and Mistral.
- Student perspective: don’t use AI to do the work, use it to make the work betterPrompt design advice from a Penn State international student.
The Hidden Layer
Open the Hidden Layer Simulation to explore the deep learning work of nodes in a large language model neural network, and consider their implications for AI bias, hallucination, and explainability.
- Text-only version of Hidden Layer SimulationThis text-only version of the Hidden Layer Simulation can be used with screen readers.
Examine AI bias in more detail by exploring the image galleries created by Rest of World using Midjourney.
Rest of World not available? Try these alternatives:
AI in Digital Marketing
Discussion:
- How does your original digital campaign compare to the one generated by AI?
- In what ways could genAI be useful to digital marketing? In what ways is it not useful?
- What do you need to know, and be aware of, to use genAI effectively in digital marketing?
