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COMM 420: Research Methods in Advertising and Public Relations

Course Guide for COMM 420

Quick Intro Videos

Here are some short videos to help you understand the resources listed on this page:

Primary vs. Secondary Research (1:54): What's the difference between "Primary" and "Secondary" data? Why does it matter?

News Sources (9:26): What kind of news sources are available for doing research in Advertising and Public Relations? 

Databases