Start with questions

• What do you already know about this topic?
• What don’t you know? Where are the gaps in your understanding?

Mine the case for data and information sources

• Review sources mentioned in footnotes or references
• Follow the links or locate articles in library databases
• Identify any data sources mentioned

Continue using business library and other relevant resources that cover the following areas featured on this guide

• Background Research
• Company Research
• Industry and Market Research
• News